Australian SEO that gets you found where your customers search.

An SEO agency gets your business found by the people already searching for what you sell. Boltly researches how your customers search, fixes the technical issues holding your site back, builds content that answers real questions, and earns the authority signals that convince Google and AI engines to put you first.

Boltly's packages are $500, $900 and $1,500 a month, published in full with no setup fee. Your exact figure depends on your industry, your goals and the state of your site, and is quoted in writing after a free audit. Full detail on the pricing page.

Google's starter guide says some changes take effect in hours and others take several months. We plan for fixes in the first two months, early movement on easier terms after that and a clearer read on return between six and twelve months, with competitive national terms taking longer. We confirm your market's timeline in writing after the audit.

For most businesses, yes, because search traffic carries buying intent and keeps arriving without a cost per click once rankings hold. Unlike ads, the work compounds: pages built this year keep bringing enquiries next year. The exception is a business that needs leads this week, where ads bridge the gap while SEO builds.

Ask four questions. Who exactly does the work, and are they in-house? Can I see pricing before a sales call, and am I locked into a contract? How will you report, and in what language? An agency that answers all four plainly is worth shortlisting. One that dodges any of them is telling you something useful too.

No. Nobody can, because Google's algorithm is outside anyone's control. Treat a ranking guarantee as a warning sign. We commit to a measured baseline and monthly reporting, so you can see the trend yourself.

An agency delivers the full scope of work, strategy, content, technical fixes and links, as an ongoing service. A consultant advises on strategy and direction, often alongside your in-house team or as a second opinion. Boltly offers both, and the free audit identifies which fits your situation. See SEO consulting.

No. Boltly runs on rolling monthly engagements with no lock-in. You stay while the reporting shows progress, and everything built during the engagement, pages, content and data, stays yours.

You do, and you should check that today whoever you work with. Your business should be the primary owner of its Business Profile, Analytics property and Search Console property, with any agency added as a manager or user it can be removed from. Your domain should be registered to your business: look it up on the auDA WHOIS service at whois.auda.org.au and check the registrant name. If an agency holds any of these, ask for ownership now while things are friendly. If you can't get a Business Profile handed back, Google lets the real business ask for ownership through its Business Profile Help pages. With Boltly, those accounts stay in your name from the first day, and so do the pages and content we build.

It could, and you can check two things yourself. First, open Search Console and look at the Manual actions report: if it says no issues were detected, Google has not applied a manual penalty. Second, ask the old provider for the full list of links they built. Links bought to manipulate rankings break Google's spam policies, so knowing what was built in your name matters even if nothing looks wrong yet. If the list shows obvious paid placements, we would stop any that are still running and spend on pages and genuine local mentions instead.

In-house, always. Strategy, content, technical work and reporting are handled by our own 10-person team, so the person who wrote your strategy is accountable for how it performs. Nothing is passed to a third party you have never spoken to.

Boltly is based in Melbourne and works across every Australian capital and many regional centres, including Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra, Hobart, Darwin and Newcastle, with genuine suburb-level pages beneath the major cities.

Trades and construction, professional services, health practices, property, hospitality and online retail, with dedicated approaches for each because a plumber, a law firm and a Shopify store are found through very different searches. Browse the industry pages for how the method adapts to each field.

They work best together. Ads deliver leads immediately and show which searches convert, while SEO earns lasting visibility for those same searches so you rely less on paid clicks over time. See SEO-led digital marketing.

AI search extends SEO rather than ending it. Answer engines cite sources, and they choose pages with clear structure, genuine topic depth, accurate facts and clean technical markup, the same fundamentals that earn rankings. Every Boltly plan covers AI search at no extra charge.

Cheap SEO usually means thin content, spammy links and no real strategy, and it can go beyond wasting money into actively harming your site, because recovering from a penalty costs more than doing it properly once. Judge it on what it brings in each month, which the calculator above lets you work out with your own numbers.