Real estate SEO that wins the vendor, not the portal fight
You will never out-rank realestate.com.au for buyers browsing homes, and you never had to. The listing is decided weeks earlier, when a homeowner at the kitchen table searches what their place is worth and which agent to trust. We put you in those searches, suburb by suburb.
Updated
The buyer search belongs to the portals. The vendor search can be yours.
SEO for real estate is getting an agent found for the searches that lead to listings. realestate.com.au and Domain exist to serve the buyer browsing homes, and trying to beat them there burns money. The person deciding who sells their house makes different searches, and those end with a choice between people.
The browsing search
"houses for sale in [suburb]"
Someone looking at homes. Portals own this result because listings are their whole business. A buyer here is worth nothing to you unless they also have a home to sell.
Leave it to the portals
The choosing search
"best real estate agent [suburb]"
Someone picking an agent to sell with. Portals and comparison sites appear here too, but Google's map results list local agencies and agents, and the search ends with the vendor ringing a person.
Where we put you
Vendor searches are rare next to buyer browsing, so the traffic looks small. But a hundred buyers scrolling your suburb pay you nothing, and one vendor who books your appraisal can pay a full commission. That's the case for local SEO for real estate agents, and our local SEO service is where the method lives.
Three searches a vendor makes before your phone rings
A homeowner rarely goes straight from "maybe we'll sell" to booking an appraisal. They search in stages, and an agent who shows up well at each stage is the one they call.
- Testing the water
The value search
"what's my home worth" plus the suburb. Portals answer with an automated estimate. An agent's appraisal page answers with how a price is actually worked out, and offers a person to do it.
- Shortlisting
The comparison search
"best agent in [suburb]". The map results, star ratings and suburb pages decide who makes the shortlist of two or three.
- Checking you out
The name search
"[agent name] reviews", after a referral or a board out the front. Your profile page, sold results and reviews either confirm the recommendation or quietly undo it.
- The result
Appraisal booked
The listing starts here, usually before a single photo goes up on a portal.
Become the digital mayor of your suburb
Owning a suburb means being the agent Google and local sellers link with the area. It comes from writing only a local could write, sales a seller can check, and reviews from neighbours.
Market updates that say what sold, what sat, and which streets drew a crowd at opens. Written by the agent who works there.
Local knowledgeSold results on your site and profile, so a vendor can see you're actually selling in their street, not just advertising there.
ProofA review request after every settlement, never a written-for-you review. Neighbours vouching where sellers look.
TrustA complete Google Business Profile so you surface when anyone searches agents nearby.
VisibilitySellers know their own area and spot an outsider instantly, so suburb writing can't be filler. It should read like the agent who works the streets wrote it: the pockets buyers chase, the quirks of the local market. Google asks for the same thing, first-hand knowledge written for people. Once a suburb is yours, we move to the next.
Vendors list with an agent, not with a logo
Nobody hands the sale of their home to a brand. Even at a big-name agency, the vendor picks a specific person to get the price and carry the stress, and they look that person up by name before signing.
So we build the individual agent's search presence alongside the agency's. A vendor looking you up from a referral, a board or a comparison search should find past sellers' reviews, a visible record of sales and suburb writing that shows you know the streets. For an office, that means each agent's profile as well as the agency page.
A solo agent gets the same treatment at a smaller scale: one or two suburbs, one profile, done thoroughly.
Suburbs worked
Recently sold
- 3 bed house, quiet streetSold
- 2 bed unit, near the stationSold
- Family home, corner blockSold
What vendors said
A wireframe. Every detail on a live profile comes from your real sales and real reviews.
Six pieces of work, laid out like a marketing schedule
You already write a marketing schedule for every listing. This is ours for winning the listing in the first place. We start with the suburb you most want and work out from there.
The writing side is covered in more depth on our SEO content page, and the AI question on our AI SEO page.
We run your search like a sales campaign, appraisal to settlement
You see the plan before anything starts, and we report appraisal requests rather than raw traffic.
Appraise
What does a vendor find when they research you? Where do you rank for value and suburb searches, and what do rival agents show?
Plan
The appraisal pages, suburb writing and agent profiles you need, priced and approved before work starts.
Take to market
Pages and profiles built, reviews and sold results surfaced where vendors look.
Hold the suburb
Monthly suburb updates and new reviews keep the patch yours as sales accumulate.
Settle up
A monthly report on appraisal requests by suburb and agent, then the next suburb.
Competing suburb by suburb rather than nationally helps, and profile fixes tend to show first. The general order of work is on our process page.
Three plans we might write for an agent or office
Real estate runs on track record, so we won't dress plans up as results. Each one comes with the measure we'd report on.
Appraisal pages · vendors
An appraisal page per core suburb explaining how a price estimate is worked out from comparable sales. In Victoria, Consumer Affairs requires an agent's estimated selling price to take into account the three most comparable sales.
TrackAppraisal requests per suburb page
Suburb ownership · authority
A monthly suburb update written by the agent who sells there: what sold, what sat, which streets drew a crowd at opens, with your recent sales linked.
CheckSuburb searches where the agent appears
Agent brand · conversion
A profile page for each agent with sold results, suburbs worked and a review request sent after every settlement, never a written-for-you review.
Measured byAppraisals booked after a profile visit
Traffic means nothing to an agent if none of it is a vendor, so reports lead with appraisals by suburb and by agent, and traffic comes second. An office can then see whose suburb pages bring in appraisal requests and which suburbs still need work.
Our fees, published like a price guide should be
Monthly, no setup fee, no lock-in. Weigh the fee against the commission on one listing.
Starter
$500/mo
A solo agent working one or two suburbs: profile, appraisal page and suburb writing.
Growth
$900/mo
A small team across several suburbs, with agent profiles and a monthly call.
Performance
$1,500/mo
An office or region with many agents and suburbs, plus a strategy call.
Full inclusions are on the pricing page.
Questions from agents and principals
What is SEO for real estate?
SEO for real estate is getting an agent or agency found on Google for the searches that lead to listings, rather than for browsing homes. The portals own the buyer searching for a house. The vendor deciding who to trust with the sale, searching what their home is worth, the best agent in their suburb or an agent's name, is a search you can realistically compete for, and that's where we focus.
How important are reviews and recent sales?
Central. A vendor screens hard before choosing an agent, and genuine reviews from past sellers plus a visible record of local sales are the proof they look for. Google's Business Profile help also says more reviews and positive ratings can help local ranking. We set up a review request after every settlement and present sold results clearly.
How long does real estate SEO take to work?
Nobody can give you a date. Google's SEO starter guide says changes can register within hours or take several months. Profile fixes tend to show first; suburb and appraisal pages take longer to settle. Every settled sale adds a result and, with luck, a review, so the proof behind the pages keeps growing.
Vendors ask what our commission is before they'll book an appraisal. Should the website answer?
Answer the question they are really asking, which is how your fee works and what they get for it. You don't have to publish a single percentage, since fees vary with the property and the campaign. You can explain whether you charge a percentage or a fixed fee, what's included, what is paid separately, and when the fee falls due. Many vendors look up commission rates and what is negotiable before they ring anyone; the agent who explains it plainly starts that conversation from trust.
Vendors push back on paying for advertising. Can our pages help?
Yes, by showing the spend before the appraisal rather than defending it after. A page that sets out what a typical campaign in your suburb includes (photography, floor plan, portal listing level, signboard, print) with your own price for each, and why you recommend each item for which kind of property, lets a vendor weigh it at home. Link it to sold results where the campaign mattered.
Agent comparison sites rank above us for our own suburb. What do we do?
Don't fight them on their terms. A comparison site ranks for "best agent" searches across thousands of suburbs and puts every agent in a price table. What it can't publish is your commentary on the streets you sell in, your recent results there and reviews from those vendors. Build that suburb page, keep it current every month, and make sure your profile and name search show the same evidence. A vendor who clicks through from the comparison site to check you then finds far more than a rating in a box.
How much does SEO for real estate cost?
Starter is $500 a month, Growth $900 and Performance $1,500, all without a setup fee or lock-in. A solo agent working one suburb and an office with six agents across a region need different amounts of work, so we recommend a plan once we've seen your suburbs. The pricing page has the detail.
How do we get started?
Name the suburbs you want to own. We search them the way a vendor would, from the value question to your own name, and write down what they see: who appears, which reviews show, whether your sold results are visible. You get that with a plan and a monthly price, and nothing starts until you approve it. Ask through the contact page.
Win the vendor before your rival does
Tell us the suburbs you want to own. We'll show you what a vendor finds there today and plan the pages and profiles that change it.