Sell SEO under your own brand
Boltly delivers the SEO; you keep the client and the credit. We work as the senior SEO team behind agencies, web designers and marketing consultants across Australia, with reporting you can rebrand and a delivery partner who stays invisible to your client. No lock-in, ever.
What is a white label SEO agency?
A white label SEO agency does the search engine optimisation work, but your agency keeps the client relationship and the brand. We plan and deliver the SEO behind the scenes, you present it to your client as your own service, and our name never appears on the reports or in the inbox. You sell it, we build it, and the client only ever sees you.
Think of it as renting a senior SEO department without the headcount. A web design studio might land a client who asks, "can you do our SEO too?" Saying yes used to mean either hiring a specialist, learning the craft on the job, or turning the work away. A white label partner gives you a fourth option: keep the brief, quote the client, and hand the delivery to a team that does this all day, while your studio stays the single point of contact.
The same setup works for marketing consultants who advise on strategy but do not want to run the technical work themselves, and for agencies that already offer paid ads or social and want to add SEO without building a new team from scratch. You sit between us and the client, which is exactly where the relationship and the margin belong. It is the same topical authority method behind all our SEO services, simply delivered under your name instead of ours.
The appeal of the arrangement is plain: you grow the revenue you can offer without growing the payroll you have to carry. When a client leaves, you have no idle specialist to keep busy. When three clients arrive at once, you have a team that can absorb them. You control the pricing, the pitch and the relationship; we handle the part that needs deep, current SEO knowledge.
// In short
- We deliver, you keep the client.
- Reports you rebrand with your logo.
- We stay invisible to your client.
- Senior-led, no juniors learning on you.
- NDA, non-solicit and no lock-in.
What does white-label SEO include?
Everything your client needs to grow from search, delivered behind your brand. We run the strategy, the technical work, the content and the reporting, and we hand you a tidy package you present as your own. You decide how much of the day-to-day you keep and how much you pass to us.
Strategy and audits
A full audit of each client account, a keyword and topic plan, and a prioritised roadmap. You get it as a clean document you can put your name on and walk the client through.
Technical SEO
Crawl, indexation, site speed and structured data sorted in the background. This is the same technical SEO work we do on our own accounts, delivered for yours.
Content and on-page
Briefs, optimised pages and on-page fixes that match search intent. Built on our content and on-page SEO, ready for you to publish or pass on.
Link building
Authority earned through outreach and digital PR, never the spammy links that put a client at risk. Powered by our link building service.
White-label reporting
Monthly reports built to be rebranded: your logo, your colours, your sender name. The client sees your agency and a plain-English summary, not a Boltly logo.
Account management support
Notes, talking points and answers to client questions, prepared so you can lead the meeting with confidence. You stay the expert in the room.
Pitch and scoping help
Help shaping proposals and scoping a new account before you sell it, so you quote with numbers that hold up and a scope we can actually deliver.
A named senior contact
One senior specialist who knows your accounts, replies fast and can join a client call as part of your team when you want them to. No churn of junior staff.
How does Google rank a white-label client?
Exactly the same way it ranks any site, because Google never sees the white-label arrangement. It does not know or care whose logo is on the report. It looks at the website it can crawl, the pages that match what searchers want, the experience on those pages and the authority pointing to them. Our job is to get those four things right for your client's site; your job is to own the relationship around it.
Crawlability
A clean, indexable site Google can read, with no technical blockers in the way.
Intent match
Pages that answer the exact question the client's customers are typing into Google.
Experience
Fast, stable pages that work on a phone, so nothing drags rankings down.
Authority
Earned links and trust signals strong enough to outrank the client's rivals.
What does the process look like?
A clear handover that keeps you in front and us behind. You sign the client, pass us the brief, and we run the delivery while routing everything back through you. The communication boundary is set from day one: we stay invisible unless you decide otherwise, and nothing reaches your client without going through you first.
Partner setup
We sign a mutual NDA and non-solicit, agree your wholesale rates, and set the rule on how we communicate: who we contact, and what stays only with you.
You sell and scope
You pitch and close the client. We help you scope and price the account beforehand so the quote is sound and the work is deliverable.
Quiet onboarding
You hand us access and the brief. We onboard the account in the background and produce the first audit and plan, branded for you.
We deliver behind you
Technical fixes, content and link building get done each month. We send everything to you; you decide what the client sees and when.
You report, rebranded
You get a rebrandable report and a summary written in plain English. Forward it as is, or present it on a call with our notes in hand.
Scale without hiring
As you win more clients, we absorb them. You add SEO revenue without adding a single payroll line, and you can dial it back any month.
What does white-label SEO cost?
We quote you a wholesale rate for each scope, and you set what your client pays on top. The margin is yours to keep. Most partners mark the work up comfortably and still land below the cost of a single in-house hire, because there is no salary, super or recruiting bill to carry between clients.
Our pricing page shows the wholesale ranges so you can model your own margins before you pitch. Once we have looked at a specific account, we confirm a firm partner rate for it, with nothing to pay upfront and no minimum number of clients you have to keep us on. Add accounts when you win them, pause when a client pauses.
See SEO packages & pricingTell us the kind of clients you serve and how many SEO accounts you expect, and we will share wholesale rates and a partner plan, with no obligation and no lock-in.
Get partner rates Book a free consultationNo upfront fees. No minimum clients. No lock-in.
How long until it works?
Two clocks run here, and it helps to keep them apart. The handover from your sale to our delivery is fast: onboarding an account takes days, not weeks, so you can say yes to a client on the spot. The SEO results themselves build the way any campaign does, over months, as fixes land and authority grows. Use the timeline below as a rough guide; a competitive niche moves slower than a quiet one.
Onboarded
Access granted, account set up, first audit and plan branded for you.
Foundations
Technical fixes and the first optimised pages go live behind your brand.
Movement
Rankings and traffic start to climb; your reports get easier to send.
Compounding
Results stack up, the client renews, and your SEO revenue grows.
Where do you offer white-label SEO?
Across Australia. Boltly is Melbourne based and partners with agencies, web designers and consultants in every state, working entirely online, so your location and your client's location never change the quality of the work. Choose your city below for local white-label SEO detail.
White-label SEO Sydney
SEO delivered behind your brand for agencies in Sydney.
White-label SEO Melbourne
SEO delivered behind your brand for agencies in Melbourne.
White-label SEO Brisbane
SEO delivered behind your brand for agencies in Brisbane.
White-label SEO Perth
SEO delivered behind your brand for agencies in Perth.
White-label SEO Adelaide
SEO delivered behind your brand for agencies in Adelaide.
White-label SEO Gold Coast
SEO delivered behind your brand for agencies on the Gold Coast.
White-label SEO, answered
Thinking about offering SEO without building a team for it? A free consultation gives you a clear path to start.
Book a free consultationA white label SEO agency does the search engine optimisation work, but your agency keeps the client relationship and the brand. We plan and deliver the SEO behind the scenes, you present it to your client as your own service, and our name never appears on the reports or in the inbox. You sell it, we build it, and the client only ever sees you.
They overlap, and people use the terms interchangeably. White-label usually means we deliver the SEO and you rebrand the work and reporting as yours. Reseller usually means you sell our SEO to your clients at your own margin. In practice you get both with Boltly: unbranded delivery you present as your own, and pricing that leaves you room to mark it up.
No, not unless you choose to tell them. We stay invisible to your client by default. Reports carry your logo, emails go through you, and we never contact your client directly without your say-so. If you would rather we join a call as your senior SEO specialist, we can do that under your brand, but the decision is always yours.
Yes. Reporting is built to be rebranded, so your logo, colours and sender details sit on every report and the client sees your agency, not ours. We give you the data, the plain-English summary and the next steps; you forward it on or drop it straight into your own dashboard.
Yes. Boltly is Melbourne based and partners with agencies, web designers and consultants right across Australia, including Sydney, Brisbane, Perth, Adelaide and the Gold Coast. White-label SEO is delivered online, so your location and your client's location never change the quality of the work.
We quote you a wholesale rate per scope, and what you charge your client on top is yours to set. Most partners add a healthy margin and still come in below what an in-house hire would cost them. See the pricing page for the wholesale range, then we confirm a partner rate once we have scoped the account.
Onboarding a new account usually takes a few days once we have access and a clear scope, and the first audit and plan follow shortly after. SEO results themselves build over months, the same as any campaign, but the handover from your sale to our delivery is quick, so you can say yes to a client without waiting on a hire.
Yes. We sign a mutual NDA and a non-solicit as a matter of course, because your client list is your business, not ours. The agreement spells out that we will not approach your clients, the work stays confidential, and the relationship between you and your client stays yours.
Ready to offer SEO under your own brand?
Free consultation · No lock-in · Australia wide