Get found in AI answers, not just search
As an AI SEO agency, Boltly helps Australian businesses get surfaced and cited by AI search and answer engines, from Google AI Overviews to ChatGPT and Perplexity, alongside strong classic rankings. The work is senior-led, with plain reporting and no lock-in.
What is an AI SEO agency?
An AI SEO agency optimises your website so it is understood, trusted and cited by AI search tools and answer engines, such as Google AI Overviews, ChatGPT and Perplexity, not just traditional search results. The aim is to be the source the AI quotes, not the page it skips.
Search is changing. More and more answers are written by AI, drawn from a handful of sources it considers clear and trustworthy. If your site is not one of those sources, you can rank well in classic search and still be invisible in the AI answer sitting above it. AI SEO closes that gap.
It goes by a few names. Generative engine optimisation (GEO) is about making your content easy for generative AI to use and cite. Answer engine optimisation (AEO) is about structuring content so it answers questions directly. Both overlap heavily with strong, well-structured SEO, which is why we treat AI SEO as an extension of solid fundamentals, not a separate trick. See how it fits the wider SEO services we offer.
The good news for Australian businesses is that the bar is still low. Most sites have not been built with AI readability in mind, so clear structure, accurate structured data and genuinely useful answers can set you apart quickly. The work also strengthens your classic rankings at the same time, so nothing is wasted whichever way search keeps shifting. For more background, see our guide to SEO for AI search.
// In short
- Be cited by AI Overviews, ChatGPT, Perplexity.
- GEO and AEO built on solid SEO.
- Structured data and clear entities.
- Answer-ready content AI can lift.
- No lock-in and plain reporting.
What does AI SEO include?
Everything needed to make your site a source AI tools can confidently quote. It spans visibility, structure, content and reporting, all built on the technical and authority work that strong SEO already needs. We scope the exact mix to your business after a free audit, so you are never paying for work that does not move the needle.
AI search visibility
Work to get your business surfaced and cited in AI Overviews, ChatGPT, Perplexity and similar tools, alongside classic search, so you appear at the moment people ask for a recommendation.
Structured data and schema
Clear schema markup so machines can read exactly what your pages are about and trust them as a source, from your services and reviews to your business details.
Entity optimisation
Defining your business and topics as clear entities, so AI tools understand who you are, what you do and how you relate to the things people search for.
Topical authority content
Covering your subject thoroughly so your site becomes the obvious, citable source in your field, rather than one thin page among many, backed by our SEO content work.
Answer-ready content
Concise, well-structured answers and FAQs that AI engines can lift and attribute to you directly, instead of paraphrasing a competitor who explained it more clearly.
Technical foundations
Fast, crawlable, well-structured pages, because AI tools cannot cite what they cannot read, and a slow or messy site quietly drops out of consideration. This is core technical SEO.
Local and profile signals
A strong Google Business Profile and local SEO signals that feed local AI answers.
Monitoring and reporting
Tracking where you appear in AI results and classic rankings, and reporting it in plain language each month, so progress is always visible and never a mystery.
Who is AI SEO for?
Any Australian business whose customers are starting to ask AI tools for recommendations before they buy. It matters most where the buying decision involves research, comparison or trust, which is where AI answers are shaping choices fastest. If that sounds like your market, getting in early is a real advantage while most competitors are still ignoring it.
Considered purchases
Services and products people research before choosing. If buyers ask AI to shortlist options, you want to be on the list.
Trust-led industries
Health, finance, legal and trades, where being cited by a trusted AI answer carries real weight with cautious buyers.
Already investing in SEO
Businesses with decent SEO who want to protect their visibility as search shifts towards AI answers, rather than be left behind.
How do AI tools decide what to cite?
No one has the exact recipe, because these systems are private and changing. But the pattern is clear: AI engines favour sources that are easy to read, clearly structured, demonstrably trustworthy and consistent across the web. We tune your site for each of those, then watch how the results respond and adjust. It is the same discipline as classic SEO, applied to a newer set of readers.
Clarity
Content written plainly, so AI can extract a clean, quotable answer without guessing.
Structure
Headings, schema and entities that clearly label what each page means.
Authority
Topical depth and quality links that mark you as a genuine source worth citing.
Consistency
The same facts about your business everywhere AI looks, so nothing contradicts.
Freshness
Content kept current, since AI tends to favour sources that are clearly maintained.
What does the AI SEO process look like?
The same evidence-led method behind all our work, tuned for AI visibility. We audit, map your entities and topics, fix the structure, build answer-ready content and authority, then track where you show up. Every stage is reported plainly, so you always know what we have done and what is next.
Audit
We review how your site reads to both search engines and AI, and where you already appear, starting with a free audit.
Entity and topic map
We define your business and topics clearly and map the questions your customers ask AI tools.
Structure and schema
We add structured data and tidy the structure so machines can read and trust your pages.
Answer-ready content
We build concise, citable content and FAQs that answer real questions directly.
Authority
We strengthen topical depth and links so AI sees you as a genuine source.
Monitor and report
We track where you appear in AI and classic results and report it plainly each month.
How long does AI SEO take to work?
AI visibility tends to follow your organic strength, so it builds rather than switches on. Structure and schema can help quickly, while being cited consistently takes the same patience as ranking well. Every market and starting point differs, so treat the guide below as a pattern rather than a promise.
Foundations
Audit, entities, schema and the first structure fixes.
Early signs
Cleaner structure and content start to surface in results.
Momentum
Authority and answer content build citable depth.
Visibility
Steady presence across classic and AI results.
Why choose Boltly for AI SEO?
Because we treat AI SEO as real SEO done well, not a buzzword bolted on. We build the structure, entities and answer-ready content that AI tools actually reward, and we report honestly on where you appear, with no inflated promises about systems no one fully controls. You get senior attention, plain reporting and full ownership of everything we produce.
Honest about the unknowns
AI search is new and changing. We tell you what is solid, what is experimental, and never promise placements we cannot control.
Senior-led work
An experienced consultant plans and oversees the work, so your AI SEO is guided by judgement, not a junior following a checklist. Meet the lead consultant.
Built on fundamentals
The work strengthens your classic rankings too, so you benefit whether a customer finds you through Google, an AI answer or both.
What does AI SEO cost?
Every AI SEO plan is scoped to your goals, market and starting point, so we tailor a quote rather than publish a flat rate that fits no one. There are no setup fees and no lock-in, and the quickest way to get a real number is a free audit.
You can see indicative packages on the pricing page to get a feel for the range, then we scope a precise quote to your business after the audit. You only ever pay for work that moves your numbers, and you can scale up or down as results come in.
See SEO packages & pricingTell us your goals and we will scope a plan and a price for your business, with no obligation and no lock-in.
Get a quote Start with a free auditNo setup fees. No lock-in. Cancel anytime.
Where do you offer AI SEO?
Everywhere in Australia. Boltly is Melbourne based and works with businesses across every state, online, so your location does not change the quality of the work. We know how search and AI behave in each major market, and we tune your entities and local signals to the city you actually serve.
AI SEO Melbourne
Our home base. Local entity and structure work for Melbourne businesses.
AI SEO Sydney
Helping Sydney businesses get cited in AI answers and rank in classic search across a competitive market.
AI SEO Perth
AI search and GEO work for Perth businesses, delivered remotely.
AI SEO Brisbane
Answer-ready content and structure for Brisbane businesses wanting to stand out as search shifts.
AI SEO, answered
Wondering if AI SEO is worth it for your business? A free audit gives you a clear answer.
Get a free auditAn AI SEO agency optimises your website so it is understood, trusted and cited by AI search tools and answer engines, such as Google AI Overviews, ChatGPT and Perplexity, not just traditional search results. The aim is to be the source the AI quotes.
GEO is generative engine optimisation, making your content easy for generative AI to use and cite. AEO is answer engine optimisation, structuring content so it directly answers questions. Both overlap heavily with strong, well-structured SEO.
It builds on the same foundations but puts extra weight on clear structure, structured data, entities and answer-ready content, so AI tools can extract and cite you confidently. Good traditional SEO is still the base it sits on.
We cannot guarantee any specific placement, because those systems are controlled by third parties and change often. What we can do is make your site one of the clearest, most trustworthy sources on your topic, which is what they tend to favour.
Yes. Boltly is Melbourne based and works with businesses across Australia, including Sydney, Perth and Brisbane. AI SEO is delivered online, so your location does not change the quality of the work.
AI SEO is usually delivered as part of an ongoing SEO plan, scoped to your goals and market rather than a flat rate. See our pricing page for the full breakdown.
As with SEO generally, expect early movement within a few months and stronger results from around six months as authority and content build. AI visibility often follows the same curve as your organic rankings.
If your SEO is strong and well-structured, you are already part of the way there. AI SEO adds the structure, schema and answer-ready content that help AI tools cite you, so it complements rather than replaces your current work.
Ready to get found in AI search?
Free SEO audit · No lock-in · Australia wide