SEO for your industry, built around how your customers actually search.

Yes, because the four pillars of SEO stay the same but their weighting changes completely by industry. SEO for dentists leans hard on the Map Pack, reviews and treatment pages, a law firm leans on authoritative practice-area content and trust signals, and a plumber lives almost entirely in near-me and emergency search. The industry page is where we set that weighting.

We have dedicated pages for twenty-five industries across five groups. Trades and home services covers tradies, plumbers, electricians, builders, roofers, mechanics, cleaning businesses, heating and cooling, landscapers, locksmiths and pest control. Health and care covers healthcare practices, dentists, physiotherapists, chiropractors, psychologists and NDIS providers. Professional services covers lawyers, accountants, finance and real estate. Hospitality covers hotels and restaurants. Education and care covers childcare centres and tutoring. Each page is written for that industry's search behaviour, customers and compliance rules.

We still work with you. The twenty-five pages are the industries we're asked about most, and the method applies to any business whose customers search for what it does. Start with a free audit and we'll map how your market searches, what your competitors are doing and where the effort should go. No page just means we haven't written that guide yet.

They overlap but are not the same. Local SEO is a pillar, the work that wins the Map Pack and near-me search for a business with a service area. Industry SEO is the whole plan tuned to your vertical, which for a local trade will be mostly local SEO, but for a national ecommerce brand or a law firm chasing considered enquiries will lean far more on content and authority. Our industry pages say which mix your business needs.

Yes, and it shapes the work. Health practices operate under AHPRA advertising rules that prohibit patient testimonials in advertising, accountants under Tax Practitioners Board obligations, and legal marketing under each state's rules on advertising legal services. Our health, dental, physio, chiro, legal and accounting pages are written with those rules built in, because a plan that wins rankings by breaking an advertising code is a liability. This is general information, not compliance advice, and we confirm the specifics for your registration before anything goes live.

Usually yes, even if it is only a starting price or a range. Across trades, clinics and professional firms, the same complaint comes up: hours lost quoting or calling back people who only wanted a number, and prospects who won't ring at all because they fear a surprise bill. A from-price, a fixed-fee package or a clear list of what is in and out of scope lets unsuitable enquiries filter themselves out and gives the serious ones the confidence to call. If every job really is different, explain what the price depends on and give a recent typical range, then ask for budget and timeframe on the quote form. Regulated professions should check what their own rules say about advertising fees before publishing; that is general information, not compliance advice.

Boltly starts at $500 a month for a focused local campaign, $900 a month for regular work across a growing site, and $1,500 a month for deeper or more competitive markets. There is no setup fee and no lock-in. The industry rarely changes the price directly; what changes it is how competitive your market is and how much work your site needs, which we size in a free audit. Our pricing page has the detail.

Some of it, yes. A ranking only turns into work if someone answers, and a person who rings a tradie, a clinic or a solicitor and gets no reply often calls the next result. You don't need a receptionist to fix most of it. Set up an automatic text back for missed calls, put a quote or booking form on every service page, say on the site how quickly you reply, and keep your Google profile hours honest, including any after-hours line. Only advertise 24/7 if someone really answers at 2am. We look at this in the free audit, because it is cheaper to stop losing the enquiries you already get than to buy more of them.

Maybe less of it than you've been told, but don't skip the basics. Referrals stay the best source for most accountants, lawyers, builders and allied health practices, yet the person who was referred almost always searches your name before they call. If they find an out-of-date site, no Google profile or nothing about the work they were told you do, the referral goes cold. The fix is modest: a maintained Business Profile, a page for each service you actually want more of, and a clear statement of who you work with and how you charge. Once that is in place, the Starter plan or a few months of focused work is often enough, and the free audit will tell you if it is.

Start with your industry page if it is listed, then read our guide to SEO for small businesses, which covers budget-first thinking and where a limited spend does the most good. Most small businesses lead with local SEO, because the Map Pack is the fastest, cheapest win when you serve a local area. Plenty of small operators need less than they've been quoted, so start with a free audit that shows what's worth funding and what can wait.

Ask for a free audit. We look at your site, your industry and your local competitors, then send a costed plan in writing with no obligation and no lock-in. You can read your industry page first for the specifics of how your market searches, but the audit is where we confirm the mix your particular business needs and what it should cost. If the honest answer is that you need less than you expected, we will say so.