Turn your store into an organic sales engine
As an eCommerce SEO agency, Boltly helps Australian online stores rank their category and product pages, win rich results and grow organic revenue, on Shopify, WooCommerce and beyond. The work is senior-led, the reporting is plain, and there is no lock-in.
What is an eCommerce SEO agency?
An eCommerce SEO agency optimises an online store so its category and product pages rank in Google and win clicks, then turn into sales. It covers the technical, content and structural work that stores need but that most general SEO simply skips over.
Online stores are a different animal to a brochure site. You might have hundreds or thousands of pages, faceted filters creating endless URL combinations, products that go in and out of stock, and thin manufacturer descriptions duplicated across the whole category. Handle those badly and Google wastes its time crawling junk while your real pages go unranked.
Good eCommerce SEO fixes that at scale. We tidy the site structure, control what gets crawled and indexed, write category and product content that deserves to rank, and add product and review schema so your listings can earn rich results. Then we build the authority and supporting content that help your money pages compete. It is the same topical authority method behind all our SEO services, applied to a store.
It also pays back differently. Every category you rank is a stream of buyers who cost nothing per click, which steadily lowers your reliance on paid ads and your cost of sale. That is why we treat SEO as the foundation for a store and paid as the accelerator, not the other way around. For a store doing real volume, even a small lift in organic rankings can mean a meaningful jump in monthly revenue, which is why the work tends to pay for itself.
// In short
- Category and product pages that rank.
- Product and review schema for rich results.
- Technical SEO at catalogue scale.
- Shopify and WooCommerce covered.
- No lock-in and revenue reporting.
What does eCommerce SEO include?
Everything a store needs to grow organic revenue, from the commercial pages down to the technical plumbing. We scope the exact mix to your platform and catalogue after a free audit, so you only pay for work that moves sales.
Category and collection pages
Your biggest commercial pages, and often the most overlooked. We optimise titles, intros, structure and internal links so collections rank for the terms that actually drive sales, not just brand searches you already win.
Product page optimisation
Unique, useful product content instead of thin manufacturer text copied across every store that stocks the item, with the signals that help individual products rank and convert.
Site structure and navigation
A clean structure and sensible faceted navigation so search engines crawl the right pages and customers find products fast, without filters spawning thousands of near-duplicate URLs that waste your crawl budget.
Product and review schema
Structured data for products, prices, availability and reviews, so you can earn rich results that stand out in the listings.
Technical SEO at scale
Fixing duplicate content, thin pages, out-of-stock handling and crawl waste across large catalogues. This is core technical SEO.
Speed and Core Web Vitals
Fast, stable pages, because slow stores lose both rankings and sales, and every second of load time costs conversions. We tune performance without breaking the theme or your apps. See our Core Web Vitals guide.
Content that supports buying
Buying guides, comparisons and supporting content that capture research-stage searches and feed internal links to your money pages, so shoppers find you before they are ready to buy. See our SEO content.
Revenue-focused reporting
Plain monthly reporting tied to organic revenue and conversions, not just rankings, so you can see the return on the work in dollars, not vanity metrics.
Who is eCommerce SEO for?
Australian online stores that want organic revenue, not just ad-driven sales. It suits stores tired of a rising ad bill, growing catalogues that have outpaced their structure, and owners who want growth they actually own rather than rent. It works for single-niche stores and broad multi-category retailers alike.
Stores reliant on ads
You are buying most of your sales through paid and want a channel that keeps working when the ad budget pauses. As margins tighten, owned organic traffic becomes the difference between profit and break-even.
Growing catalogues
Your range has expanded faster than your site structure, and pages are competing with each other or going unindexed. A proper structure stops your own products fighting for the same rankings.
Owners who want to own it
You want organic revenue, plain reporting tied to sales, and full ownership of your store and content. You would rather build an asset than rent every visit from an ad platform.
How does Google rank an online store?
On the same fundamentals as any site, plus a few that matter more for stores: a crawlable structure, pages that match buying intent, fast and stable performance, and trust signals like reviews and schema. Get these right and your commercial pages can compete. Get them wrong and even a great product range stays buried, because Google never reaches or trusts the pages that sell.
Crawlability
A clean structure so Google spends its time on pages that matter.
Intent match
Category and product pages that answer what shoppers search for.
Experience
Fast, stable, easy pages that convert as well as rank.
Trust
Reviews, schema and authority that mark your store as credible.
What does the process look like?
The same evidence-led method, tuned for stores. We audit, map your categories and keywords, fix the technical base, optimise commercial pages, build content and authority, then report on revenue. Every stage is reported plainly.
Audit
We review your store, structure, crawl and competitors to find the quickest wins, starting with a free audit.
Keyword and category map
We map the categories and terms that drive revenue and plan the structure around them.
Technical fixes
We sort crawling, indexing, duplicates and speed, so the catalogue has a solid base.
Optimise commercial pages
We improve category and product pages and add product and review schema.
Content and authority
We add buying guides and earn links that lift your money pages.
Report on revenue
Each month we report on organic revenue and conversions, then double down on what works.
How long until it works?
Technical fixes can lift a store within weeks, while ranking competitive categories takes a few months and compounds from around six. Larger catalogues often see steady, lasting gains as structure improves, since each fix tends to help many pages at once. A small niche store moves faster than a broad, contested one, so treat this as a pattern rather than a promise.
Foundations
Audit, category map and the first technical fixes.
Early wins
Cleaner structure and optimised pages start to move.
Momentum
Category rankings and content compound into revenue.
Compounding
Organic carries more sales, lowering your cost of sale.
Why choose Boltly for eCommerce SEO?
Because we handle the messy, technical reality of stores, not just the easy on-page work, and we tie everything back to revenue. Many agencies avoid the crawl, duplicate and schema work that stores actually need. We do not.
Technical depth at scale
We are comfortable with faceted navigation, duplicate content and crawl control across large catalogues, where many agencies stop at meta tags and call it done. That technical depth is what actually lifts rankings for a big store, and it is where the real gains hide.
Senior-led work
An experienced consultant owns your store strategy, not a junior running a template. Meet the lead consultant.
Honest and no lock-in
Revenue-focused reporting, month-to-month terms and full ownership. We earn the next month with results, not a contract.
What does eCommerce SEO cost?
Every eCommerce SEO plan is scoped to your goals, market and starting point, so we tailor a quote rather than publish a flat rate that fits no one. There are no setup fees and no lock-in, and the quickest way to get a real number is a free audit.
You can see indicative packages on the pricing page to get a feel for the range, then we scope a precise quote to your business after the audit. You only ever pay for work that moves your numbers, and you can scale up or down as results come in.
See SEO packages & pricingTell us your goals and we will scope a plan and a price for your business, with no obligation and no lock-in.
Get a quote Start with a free auditNo setup fees. No lock-in. Cancel anytime.
Where do you offer eCommerce SEO?
Across Australia. Boltly is Melbourne based and works with online stores in every state, online, so your location does not change the quality or the price. Most stores sell nationally anyway, so we focus on your customers rather than your postcode. Choose your city below for local eCommerce SEO detail.
eCommerce SEO Sydney
Organic growth for online stores in Sydney.
eCommerce SEO Melbourne
Organic growth for online stores in Melbourne.
eCommerce SEO Brisbane
Organic growth for online stores in Brisbane.
eCommerce SEO Perth
Organic growth for online stores in Perth.
eCommerce SEO Adelaide
Organic growth for online stores in Adelaide.
eCommerce SEO Gold Coast
Organic growth for online stores in Gold Coast.
eCommerce SEO, answered
Wondering what is holding your store back? A free audit gives you a clear answer.
Get a free auditAn eCommerce SEO agency optimises an online store so its category and product pages rank in Google and win clicks, then turn into sales. It covers the technical, content and structural work that stores need but most general SEO skips.
Stores have challenges normal sites do not: hundreds or thousands of pages, faceted navigation, duplicate content, out-of-stock products and product schema. eCommerce SEO handles those at scale while still doing the usual content and authority work.
Yes. We work across the major platforms, including Shopify and WooCommerce, and tailor the technical work to each. We have dedicated Shopify SEO and WooCommerce SEO services for platform-specific needs.
Yes, when the pages deserve to. We optimise product and category pages, add product and review schema for rich results, and build the site structure and authority that help them compete, rather than relying on thin manufacturer descriptions.
Yes. Boltly is Melbourne based and works with online stores across Australia, including Sydney, Perth, Brisbane and the Gold Coast. eCommerce SEO is delivered online, so your location does not change the quality or the price.
Plans are scoped to your store size and goals rather than a flat rate, with larger catalogues and more competitive markets needing more work. See our pricing page for the full breakdown.
Technical fixes can help within weeks, while ranking category and product pages competitively usually takes a few months and compounds from around six. Larger stores often see steady, lasting gains as the structure improves.
Both have a place. Paid ads buy traffic instantly but stop when you stop paying, while SEO builds organic revenue that lowers your cost of sale over time. Most successful stores use SEO as the foundation and paid to scale.
Ready to grow your store from search?
Free SEO audit · No lock-in · Australia wide