Stop paying too much per click
Most businesses run Google Ads and SEO as two silos that never talk. The ads burn budget on keywords organic could win for free, and the landing pages drag down Quality Score, so every click costs more than it should. Boltly runs paid and organic search as one plan, with shared keyword data and SEO-led landing pages that bring the price per click down.
What is SEO for Google Ads?
SEO for Google Ads is the practice of running paid search and organic search as one strategy rather than two separate channels. The same keyword research feeds both, SEO writing shapes the ad copy and the landing pages, and the page quality that helps you rank also lifts your Quality Score in Google Ads, which lowers the price you pay per click.
Most agencies treat Google Ads and SEO as different departments. One team buys clicks, another team chases rankings, and the two rarely compare notes. The result is waste. You bid on keywords you already rank for, you send paid traffic to pages built for ranking instead of converting, and the lessons from one channel never reach the other. Pull them together and each one makes the other cheaper and sharper.
Google decides what you pay per click using more than your bid. It scores the relevance of your ad, the keyword and the landing page through Quality Score. The same things that earn a strong organic ranking, content that matches the search and a fast, useful page, also raise that score. So the SEO work you do for organic search quietly cuts the cost of every paid click on the same terms. It is the same topical method behind all our SEO services, pointed at paid search as well.
Done together, Google Ads becomes the fast lane and SEO becomes the long game, both running off one set of keyword data. Paid search tells you within days which terms actually convert, so SEO knows where to build pages, and SEO builds the landing pages and content that make those ads cheaper to run. One budget, one plan, two channels feeding each other.
// In short
- One keyword set feeds paid and organic.
- SEO copy shapes ads and landing pages.
- Better Quality Score means a lower CPC.
- Paid data tells SEO what converts.
- No lock-in and plain reporting.
What does it include?
Everything needed to run Google Ads alongside SEO as one plan, from shared keyword research through to the landing pages that close the click. We scope the exact mix to your spend and goals after a free consultation, so you only pay for work that moves the numbers.
Shared keyword research
One keyword set drives both channels. We find the terms worth paying for now and the terms worth ranking for over time, so paid and organic stop competing and start splitting the work.
Campaign build and management
Search, Shopping and remarketing campaigns built in Google Ads, structured around tight ad groups so each ad matches the search, then managed and tuned week to week.
SEO copywriting for ads
Ad headlines and descriptions written to match search intent, the same care behind our SEO content writing, so the ad reads true to what the person typed.
Landing pages that convert
We build and improve the pages your ads point to so they match the ad, load fast and turn clicks into enquiries. A better page lifts Quality Score and conversion rate at once.
Quality Score work
We watch the three parts of Quality Score, expected click rate, ad relevance and landing page experience, and fix the weak one, because a higher score buys the same ad position for a lower bid.
Conversion tracking
Proper tracking and goals in Google Ads and analytics, so every dollar of spend ties to a real lead or sale, not a click count. Without it, you are guessing what works.
Bid and budget control
We set bids and budgets to the terms that pay back, cut spend on the ones that do not, and shift budget toward organic as your SEO starts winning the same searches.
Reporting on return
Plain monthly reporting on cost per lead, cost per sale and how paid and organic are sharing the load, so you can see the return in dollars rather than vanity clicks.
Who is this for?
Australian businesses that already run Google Ads, or want to, and care about getting more from every click. It suits firms paying too much per click, businesses running ads and SEO as disconnected silos, and anyone who wants paid leads now while organic builds underneath.
You need leads now
SEO takes months to build. Google Ads can put you in front of buyers today, so you keep the pipeline full while the organic work matures underneath it.
Your CPC keeps climbing
If clicks cost more every quarter and you are not sure why, a poor Quality Score is often the cause. Better landing pages and tighter ad groups bring the price back down.
Paid and organic are siloed
You run ads with one team and SEO with another, and they never share keyword data or pages. You want them on one plan so each makes the other work harder.
How does Google rank it?
Google Ads does not simply sell the top spot to the highest bidder. It runs an auction that multiplies your bid by your Quality Score, so a relevant ad with a strong landing page can beat a bigger bid. Quality Score is built from expected click rate, ad relevance and landing page experience, which is why SEO work feeds straight into ad position and cost.
Your bid
The most you will pay for a click. It matters, but it is only one part of where your ad lands.
Ad relevance
How closely the ad copy matches the keyword and the search. SEO writing keeps this tight.
Expected click rate
How likely people are to click your ad. Clear, on-intent copy lifts it over time.
Landing page
A fast, relevant page raises Quality Score, so the same position costs you less per click.
What does the process look like?
One method for both channels. We research keywords once, launch ads to capture demand now, build the landing pages that convert and lift Quality Score, then feed the paid data back into SEO so organic picks up the terms that pay. Every step is reported plainly.
Consultation and audit
We review your current ads, spend and pages, find the waste and the easy wins, and set goals, starting with a free consultation.
Shared keyword plan
We build one keyword set and split it: terms to pay for now and terms to rank for over time, so the two channels stop overlapping.
Build and launch
We structure tight campaigns in Google Ads, write the ad copy and set conversion tracking, then launch to start gathering real data.
Landing pages
We build or sharpen the pages each ad points to so they match the search, load fast and convert, lifting Quality Score in the process.
Tune and lower CPC
We cut wasted spend, raise Quality Score and shift budget to what converts, so cost per lead falls as the campaign matures.
Feed SEO and report
Paid data shows which terms convert, so SEO builds those pages and you spend less on ads where organic now wins.
What does it cost?
Google Ads management is scoped to your ad spend, the number of campaigns and how much landing page work is involved, rather than a flat rate. Your media budget paid to Google is separate from our management fee. There are no setup fees and no lock-in, and the quickest way to a real number is a free consultation.
The pricing page gives you a feel for the range, then we quote against your campaigns and goals once we have looked at the account. The management fee buys our time and skill, not your clicks, so as the ads get more efficient your money goes further rather than to us.
See SEO packages & pricingTell us your goals and current ad spend and we will scope a plan and a price for your account, with no obligation and no lock-in.
Get a quote Start with a free consultationNo setup fees. No lock-in. Cancel anytime.
How long until it works?
This is the speed advantage of paid search. Ads can drive clicks and leads the day they go live, while the first weeks are spent gathering data and trimming waste. Performance usually settles over the first month or two as Quality Score climbs, and the campaigns keep improving as landing pages and keyword data feed back into both channels. How fast you settle depends on your market, since a contested category costs more per click and takes longer to tune than a quiet one.
Live
Campaigns launch and start driving clicks and the first leads straight away.
Trim waste
We cut spend on terms that miss and double down on the ones that convert.
Settle
Quality Score climbs, cost per click eases and cost per lead steadies.
Compound
Paid data feeds SEO, and organic starts taking over the cheaper wins.
Where do you offer Google Ads management?
Across Australia. Boltly is Melbourne based and manages Google Ads and PPC for businesses in every state, run online so your location does not change the quality of the campaigns or the reporting. Choose your city below for local detail.
Google Ads Sydney
Paid search and SEO run as one plan for businesses in Sydney.
Google Ads Melbourne
Paid search and SEO run as one plan for businesses in Melbourne.
Google Ads Brisbane
Paid search and SEO run as one plan for businesses in Brisbane.
Google Ads Perth
Paid search and SEO run as one plan for businesses in Perth.
Google Ads Adelaide
Paid search and SEO run as one plan for businesses in Adelaide.
Google Ads Gold Coast
Paid search and SEO run as one plan for businesses on the Gold Coast.
Google Ads and PPC, answered
Wondering how much you are overpaying per click? A free consultation gives you a clear answer.
Book a free consultationSEO for Google Ads is the practice of running paid search and organic search as one strategy rather than two separate channels. The same keyword research feeds both, SEO writing shapes the ad copy and the landing pages, and the page quality that helps you rank also lifts your Quality Score in Google Ads, which lowers the price you pay per click.
Run separately, the two channels bid against the same keywords, send traffic to different pages and learn nothing from each other. Run together, paid search tells you which keywords convert before you wait months for SEO, and SEO builds the landing pages and content that make those ads cheaper and more relevant. One budget, one set of data, one plan.
Google sets your cost-per-click partly on Quality Score, which rewards relevant ad copy and useful, fast landing pages. The same things that help a page rank organically, clear content that matches the search and quick load times, also raise your Quality Score. A better Quality Score means you can hold the same ad position for a lower bid, so SEO-led landing pages cut what you pay.
SEO copywriting for Google Ads means writing ad headlines, descriptions and landing page copy around the same intent and keyword research used for organic search. The ad matches what the person typed, the landing page answers it fully, and the language stays consistent from the search to the click to the page, which lifts both relevance and conversion.
Yes. Most of the wins in PPC come after the click, not before it. We build and improve the landing pages your ads point to so they match the ad, load fast and convert, using the same on-page SEO work behind our organic service. A good landing page raises Quality Score and conversion rate at the same time.
Management is scoped to your ad spend, the number of campaigns and how much landing page work is involved, rather than a flat rate. Your media budget paid to Google is separate from our management fee. There are no lock-in contracts. See our pricing page for the range, then we quote precisely after a free consultation.
Ads can drive clicks and leads the day they go live, which is the main reason to pair them with SEO. The first few weeks are spent gathering data and trimming waste, performance usually settles over the first month or two, and the campaigns keep improving as the landing pages and keyword data feed back into both channels.
Yes. Boltly is Melbourne based and manages Google Ads and PPC for businesses across Australia, including Sydney, Brisbane, Perth, Adelaide and the Gold Coast. The work is delivered online, so your location does not change the quality of the campaigns or the reporting.
Ready to pay less for every click?
Free consultation · No lock-in · Australia wide