Rank in every market you sell into
You have customers in New Zealand, the United Kingdom and the United States, the product ships fine, and yet you are invisible when those buyers search Google. International SEO fixes that. Boltly helps Australian businesses target the right countries and languages, set up hreflang and site structure correctly, and rank in each market on its own terms. Senior-led, with no lock-in.
What is an international SEO agency?
An international SEO agency helps a business rank in more than one country or language. It works on the parts of search that change once you cross a border: which markets and languages to target, how to structure the site so Google knows who each page is for, hreflang tags, localised content, and the technical setup that keeps your different versions from competing with each other.
Plenty of Australian businesses already get traffic from overseas by accident. A New Zealand shopper finds the Australian site, sees prices in Australian dollars and a shipping page that stops at the border, and leaves. The demand is real, but the site was never set up to capture it. An international SEO consultant turns that accidental interest into pages built for each market, so a buyer in Auckland or Manchester lands on something that reads as if it were made for them.
The fundamentals are the same as any campaign: technical health, content that matches what people search, and authority. What changes is the geography. Google has to understand that one page is for Australia, another for the United Kingdom, and a third for the United States, even when all three are in English and read almost the same. Get those signals right and each version ranks in its own country. Get them wrong and the pages cannibalise each other or the wrong one shows up.
This is the same topical authority method behind all our SEO services, applied to the question of who each page is for and where it should win. International SEO best practices are mostly about being unambiguous: clear targeting, clean structure, genuine localisation, and no duplicate versions left to fight it out.
// In short
- Country and language targeting that is clear.
- Hreflang and structure set up correctly.
- Real localisation, not just translation.
- No duplicate versions cannibalising each other.
- Senior-led, no lock-in, plain reporting.
What does international SEO include?
Everything needed to rank in more than one country or language, from picking the markets and choosing a domain structure through to hreflang, localisation and clean indexing. We scope the exact mix to how many markets you are entering and how different each one is, after a free audit, so you only pay for work that moves the numbers.
Market and language targeting
We work out which countries and languages are worth the effort, with local keyword research in each, so you enter markets where there is real demand rather than guessing.
Hreflang implementation
Correct hreflang tags so Google serves the right language and region to each searcher, with the self-referencing and return tags that stop the whole set from breaking.
Domain and site structure
The call on ccTLDs, subdomains or subdirectories, then a structure that keeps each market clear without splitting your authority across the wrong setup.
Localisation, not translation
Content adapted to how each market searches, buys and reads, with local terms, examples and tone. This builds on our content and on-page SEO.
Currency and cultural fit
Local currency, pricing, units, spelling, date formats and trust signals, so the page feels native to a buyer in that country rather than a foreign import.
Search Console geotargeting
Setting up and using Google Search Console properly across regions, including international targeting settings and watching each market's performance separately.
Duplicate content control
Canonicals, indexing rules and genuine differences between same-language markets, so an Australian and a United Kingdom page never get treated as duplicates.
Local authority and links
Earning relevant links and mentions in each target country, because authority that helps you in Australia does not automatically carry weight in a new market. Built on our link building work.
Who is international SEO for?
Australian businesses with customers, or clear demand, beyond their home market. It suits exporters and ecommerce brands shipping overseas, SaaS and online services with users in several countries, and any business in a market where the United Kingdom, the United States or New Zealand are obvious next steps.
Exporters and ecommerce
You already ship overseas, or could, but your store ranks only in Australia. Local pages, pricing and structure turn cross-border demand into orders instead of dead clicks.
SaaS and online services
Your product works anywhere, so the only thing stopping growth in a new country is being found there. International SEO opens those markets without opening an office.
Brands eyeing nearby markets
New Zealand, the United Kingdom and the United States are common first steps for Australian brands. You want to enter them deliberately, not leave it to chance.
How does Google rank it?
Google has to answer two questions for an international site: who is this page for, and is it good enough to rank in that market. The first is about targeting signals, language, hreflang, domain structure and Search Console settings. The second is the usual mix of relevant content and authority, judged against local competitors. Both have to line up, in each country, before a page wins.
Targeting
Hreflang, structure and geotargeting that tell Google which country and language each page serves.
Localisation
Content that matches how that market searches, in its own terms, currency and spelling.
Clarity
No duplicate or competing versions, so each page ranks for its own market alone.
Local authority
Links and trust signals that carry weight inside the target country, not just at home.
What does the process look like?
An evidence-led method built for crossing borders. We pick the markets, choose a structure, set up hreflang and geotargeting, localise the content properly, then build local authority and report on results market by market. Every stage is reported plainly and the strategy stays yours.
Market research
We find where the real demand is, with local keyword research and a look at the competition in each country, starting from a free audit.
Structure decision
We choose between ccTLDs, subdomains and subdirectories based on your markets and resources, then map the site so each region is clear.
Technical setup
We implement hreflang, canonicals and geotargeting in Google Search Console, and test that the right version serves to the right market.
Localise the content
We adapt pages to each market with local terms, currency, examples and tone, so they read as native rather than translated.
Build local authority
We earn relevant links and mentions inside each target country, so the new pages can compete with local incumbents.
Report by market
Each month we report on traffic and revenue per country, then put more into the markets that are paying off.
What does international SEO cost?
Every plan is scoped to how many markets and languages you are targeting and how much localisation each needs, because two English-speaking markets is a very different job from six markets across four languages. We do not charge setup fees or lock you into a term, and an audit of your current international setup is the fastest way to a real figure.
You can see indicative packages on the pricing page to get a feel for the range, then we scope a precise quote once we know your markets and your current setup. You only pay for work that moves your numbers, and you can add markets as earlier ones start paying for themselves.
See SEO packages & pricingTell us which markets you want to win and your current setup, and we will scope a plan and a price, with no obligation and no lock-in.
Get a quote Start with a free auditNo setup fees. No lock-in. Cancel anytime.
How long until it works?
The technical side, hreflang, structure and geotargeting, can be in place within weeks. Ranking in a new country is closer to starting fresh there, so it usually builds over six to twelve months as localised content and local authority grow. Markets where you already have some presence move faster than ones where you are unknown. Treat this as a pattern, not a promise, since a crowded market takes longer than a quiet one.
Foundations
Market research, structure decision and the hreflang and geotargeting setup.
Localising
Localised pages go live and Google starts serving them to the right markets.
Traction
Local authority builds and rankings climb in each target country.
Compounding
New markets carry more revenue at a steadily lower cost per sale.
Where do you offer international SEO?
Across Australia. Boltly is Melbourne based and works with exporting and online businesses in every state, delivered online, so your location here does not change the quality of the work or the markets we can help you reach. Choose your city below for local international SEO detail.
International SEO Sydney
Multi-market SEO for businesses selling abroad from Sydney.
International SEO Melbourne
Multi-market SEO for businesses selling abroad from Melbourne.
International SEO Brisbane
Multi-market SEO for businesses selling abroad from Brisbane.
International SEO Perth
Multi-market SEO for businesses selling abroad from Perth.
International SEO Adelaide
Multi-market SEO for businesses selling abroad from Adelaide.
International SEO Gold Coast
Multi-market SEO for businesses selling abroad from the Gold Coast.
International SEO, answered
Not sure which markets are worth chasing or whether your setup is holding you back? A free audit gives you a clear answer.
Get a free auditAn international SEO agency helps a business rank in more than one country or language. It works on the parts of SEO that change once you cross a border: which markets and languages to target, how to structure the site so Google knows who each page is for, hreflang tags, localised content, and the technical setup that keeps versions from competing with each other.
Hreflang is a tag that tells Google which language and region a page is meant for, and points to the matching version for other markets. You need it as soon as you have more than one version of a page aimed at different countries or languages, for example an Australian page and a United Kingdom page that read almost the same. Without it, Google can show the wrong version or treat the pages as duplicates.
All three can work. Country domains like .co.uk give the strongest local signal but split your authority and cost more to run. Subdirectories like /uk/ on one domain keep authority together and are usually the easiest to manage for a growing business. Subdomains sit in between. We pick based on your markets, resources and how separate each region really needs to be.
No. Translation swaps words; localisation adapts the page to how people in that market search, buy and read. That means local keyword research, currency and pricing, units and spelling, examples and trust signals that make sense locally, and sometimes different products. A page that only reads as translated rarely ranks or converts as well as one written for the market.
When several markets share a language, like Australia, the United Kingdom and the United States in English, the pages can look near identical to Google. We separate them with correct hreflang, genuine localisation so the content actually differs, and clean canonical and indexing rules. Done properly, each version ranks in its own market instead of cannibalising the others.
International plans are scoped to how many markets and languages you are targeting and how much localisation each needs, because two markets in one language is a very different job from six markets across four languages. There are no setup fees and no contracts. The pricing page shows the range, then we quote once we know your target markets and current setup.
Technical fixes like hreflang and geotargeting can be in place within weeks, but ranking in a new country is closer to starting fresh there: it usually builds over six to twelve months as localised content and local authority grow. Markets where you already have some presence move faster than ones where you are completely unknown.
Yes. Boltly is Melbourne based and works with exporting and online businesses across Australia, including Sydney, Brisbane, Perth, Adelaide and the Gold Coast. International SEO is delivered online, so your location in Australia does not change the quality of the work or the markets we can help you reach.
Ready to win customers in new countries?
Free consultation · No lock-in · Australia wide