A clear SEO analysis of your website
If you have ever typed "seo analysis of my website" into Google and ended up with a confusing automated score, this is the alternative. Boltly runs a proper diagnostic audit by hand, finds the real reasons your site is held back, and hands you a prioritised plan. The first audit is free and there is no lock-in.
What is an SEO audit?
An SEO audit is a structured health check of a website that finds the reasons it is not ranking or converting as well as it should. It reviews the technical setup, the content, the site structure, the backlinks, the competitors and the tracking, then turns everything into a clear list of fixes ordered by impact.
People often search for a "seo analysis of my website" hoping a quick tool will hand them the answer. A free website seo checker can give you a number, but a number is not a diagnosis. It might tell you the score is sixty-two out of a hundred without explaining what is actually losing you traffic, or which of the fifty flagged items would move the needle if you fixed it. A real website seo audit is the difference between a warning light and a mechanic who tells you what the noise is.
The reason an audit matters is simple. Google looks at a long list of signals when it decides where a page ranks, and most sites are quietly failing several of them at once. A page might be slow, or blocked from being indexed, or competing against its own other pages, or sitting on a topic where it has no authority. Until someone reviews the whole picture together, you are guessing. The audit replaces the guessing with evidence.
At Boltly an audit is done by a senior consultant, not a script. We use crawlers, Google Search Console and analytics as inputs, but the judgement about what matters and what to do first is human. It is the same diagnostic step that opens every one of our SEO services, because you cannot fix a site sensibly until you understand what is wrong with it.
// In short
- A full health check of your site.
- Technical, content, links and tracking.
- A prioritised plan, not a raw score.
- Done by a senior consultant, not a bot.
- Free initial audit, no lock-in.
What does it include?
A full audit looks at six areas together, because they affect each other. We check the technical foundations, the on-page content, the way the site is structured, the backlinks, the competitor gap and your tracking. Then we write it up as one report you can actually act on.
Technical health
We crawl the whole site and cross-check Google Search Console for indexation problems, broken links, redirects, duplicate pages, mobile issues and Core Web Vitals, so search engines can reach and read every page that matters.
On-page and content
We review titles, headings, copy quality and how well each page matches what searchers actually want, so your content earns rankings instead of fighting for them. This feeds our content and on-page SEO.
Site structure
We map how pages link together and how cleanly the site is organised, so authority flows to your most important pages and visitors and search engines can find their way around.
Backlinks and authority
We assess your link profile and the trust behind it, flag any harmful links and show where you stand against rivals. It points straight to our link building work when authority is the gap.
Competitor gap
We compare your site against the businesses winning the rankings you want, so you can see exactly which keywords, pages and links they have that you do not, and where the quickest gains sit.
Analytics and tracking
We check that your analytics, Google Search Console and conversion tracking are set up correctly, because if the numbers are wrong you cannot trust any decision built on them, including the audit itself.
The deliverable
You receive a prioritised report and an action plan in plain English. Every issue is explained, ranked by impact and effort, and written so your own team or ours can pick it up and run with it.
A walkthrough
We do not just send a document and disappear. A senior consultant walks you through the findings, answers your questions and helps you decide what to tackle first, with no obligation to continue.
Do you need it once or regularly?
An audit can be a one-off diagnosis or a regular health check. Most businesses start with a single audit to understand where they stand, then revisit it as the site grows, after a redesign, or when rankings move. An audit also starts every Boltly engagement, so the work that follows is always based on evidence rather than a hunch.
A one-off audit
Best when you want a clear, independent diagnosis of your site before you commit to anything. You get the report and the plan, then decide for yourself whether to act on it in-house or hand it back to us.
An ongoing review
Sites change, and so do search engines. A regular audit catches new technical faults, content that has gone stale and rankings that have slipped before they cost you real traffic.
The start of every project
Whenever we begin SEO work with a client, an audit comes first. It tells us what to fix, in what order, so we are never spending your budget on work that does not move your numbers.
How does Google rank it?
Google weighs up many signals before it decides where a page sits in the results, and an audit is really a check against the ones that matter most. Can it crawl and index your pages? Do those pages answer what people are searching for? Are they fast and stable? And does your site have the authority to be trusted? When any of these is weak, rankings suffer, and the audit is what tells you which one is letting you down.
Crawl and index
Whether Google can reach, read and store your pages in the first place.
Intent match
Whether each page answers the question behind the search it targets.
Experience
Page speed and Core Web Vitals, so a slow site never drags rankings down.
Authority
The links and trust that decide whether you can compete at all.
What does the process look like?
A clear path from access to action plan. We gather your data, crawl the site, dig into each of the six areas, compare you with competitors and then write it up so anyone can follow it. Nothing is hidden behind jargon or a tool's automated grade.
Access and goals
You give us read access to Google Search Console and analytics and tell us your goals, so the audit is measured against what your business actually needs.
Crawl the site
We run a full crawl to map every page and surface the technical faults a tool would flag, then sanity-check them by hand against the live site.
Review each area
A consultant works through technical, content, structure, links and tracking, judging what matters rather than reporting every minor warning.
Compare competitors
We line your site up against the businesses outranking you and pinpoint the gaps you can realistically close to win ground.
Prioritise the fixes
Every finding is ranked by likely impact and the effort to fix it, so the plan starts with the changes that pay back fastest.
Report and walkthrough
You get the written report and a live walkthrough, then choose whether your team runs with it or we take the work on.
What does an audit cost?
The initial audit is free. It flags the biggest problems and shows whether there is a worthwhile opportunity, with no cost and no obligation. A deeper paid audit, with a full line-by-line review and a detailed action plan, is priced by the size and type of your site, since a small brochure site and a large store are very different jobs.
Our pricing page gives you a feel for where a full audit and ongoing work sit. Once we have run the free audit we can give you a firm figure for anything deeper, with the scope written out so you know exactly what you are paying for. If you only ever want the free review, that is genuinely fine.
See SEO packages & pricingTell us your site and your goals and we will run a free initial audit, then quote any deeper work clearly, with no obligation and no lock-in.
Get a free SEO audit Talk to a consultantFree initial audit. No lock-in. No obligation.
How long does it take?
A free initial audit usually lands within a few business days. A full paid audit on a standard site takes around one to two weeks, because we crawl every page, cross-check Google Search Console and analytics, study your competitors and write the findings up clearly. Larger sites and online stores take longer, simply because there is more to go through and more to get right.
Access set up
You share read access and goals, and the crawl kicks off.
Free audit back
The biggest issues and the opportunity are flagged to you.
Full review
Deeper paid audits work through every area in detail.
Plan and walkthrough
You get the prioritised report and a live walkthrough.
Where do you run SEO audits?
Across Australia. Boltly is Melbourne based and audits sites for businesses in every state, all delivered online, so a business anywhere gets the same senior-led review and the same clear report. Pick your city below for local audit detail.
SEO audit Sydney
A full diagnostic SEO audit for businesses in Sydney.
SEO audit Melbourne
A full diagnostic SEO audit for businesses in Melbourne.
SEO audit Brisbane
A full diagnostic SEO audit for businesses in Brisbane.
SEO audit Perth
A full diagnostic SEO audit for businesses in Perth.
SEO audit Adelaide
A full diagnostic SEO audit for businesses in Adelaide.
SEO audit Gold Coast
A full diagnostic SEO audit for businesses on the Gold Coast.
SEO audits, answered
Wondering what is holding your site back? A free initial audit gives you a clear, honest answer.
Get a free SEO auditAn SEO audit is a structured health check of a website that finds the reasons it is not ranking or converting as well as it should. It reviews technical setup, on-page content, site structure, backlinks, competitors and tracking, then turns the findings into a prioritised list of fixes. The point is a clear diagnosis and a plan, not a generic score.
A full audit covers technical health from a crawl and Google Search Console, on-page and content quality, site structure and internal links, backlinks and authority, a competitor gap analysis, and your analytics and tracking. Core Web Vitals, indexation and crawl issues all sit inside the technical section. You end up with a single report that explains every problem and ranks the fixes by impact.
Boltly offers a free initial SEO audit that flags the biggest issues holding your site back and shows whether there is a real opportunity worth chasing. If you want a deeper, line-by-line review with a full action plan, we also run paid audits scoped to your site. The free version is enough to decide your next step with no obligation.
A free initial audit is usually back within a few business days. A full paid audit on a standard site takes roughly one to two weeks, because we crawl every page, cross-check Google Search Console and analytics, study competitors and write up clear recommendations. Very large or eCommerce sites take longer simply because there is more to examine.
A local SEO audit is an audit focused on how well a business shows up for nearby searches and in Google Maps. On top of the usual technical and on-page checks, it reviews your Google Business Profile, local citations and NAP consistency, reviews, and the location pages and local content on your site. It suits service businesses and multi-location brands that rely on customers in a specific area.
An eCommerce SEO audit is an audit built around the structure of an online store. It checks category and product page templates, faceted navigation and filter URLs, duplicate and thin product content, out-of-stock handling, product schema and internal links between collections and products. Because a store can spin up thousands of similar URLs, crawl control and indexation get extra attention.
Yes. Boltly is Melbourne based and runs SEO audits for businesses across Australia, including Sydney, Brisbane, Perth, Adelaide and the Gold Coast. Audits are delivered online, so a business in any city gets the same senior-led review and the same clear report.
You get a prioritised report and an action plan, not a wall of raw data. The report explains each issue in plain English, shows why it matters and ranks the fixes by likely impact and effort. From there you can hand it to your own team, ask us to do the work, or simply use it as a roadmap with no lock-in. See our pricing page for what deeper work costs.
Find out what is holding your site back
Free consultation · No lock-in · Australia wide