Give your content a base to rank on
Great writing cannot rank if Google cannot crawl, render or index the pages it sits on. Boltly is a technical SEO agency that fixes the foundation first: crawlability, indexation, site speed, Core Web Vitals, structured data and the rest of the plumbing. Senior-led, Melbourne based, Australia wide, with no lock-in.
What is a technical SEO agency?
A technical SEO agency makes sure search engines can crawl, render, index and trust a website, so the content on it has a fair chance to rank. It is the plumbing of SEO: invisible when it works, and the reason nothing else works when it is broken.
Most people picture SEO as keywords and writing. That is only the part you can see. Underneath sits a layer of technical work that decides whether Google ever reaches a page, reads it correctly and decides it is worth showing. A technical SEO agency owns that layer. It checks how crawlers move through the site, how pages are indexed, how fast they load, how they behave on a phone and whether the markup tells search engines what each page actually is.
The reason this matters is blunt: a page Google cannot reach or read is a page that does not exist as far as search is concerned. You can publish the best guide in your category, but if it is blocked in robots.txt, marked with the wrong canonical, buried twelve clicks deep or breaking when JavaScript fails to render, none of that quality is counted. Technical SEO clears those blockers so the rest of the work has a base to stand on. It runs alongside the topical authority method behind all our SEO services.
This work is also where a thorough diagnosis pays off. An SEO audit finds the faults; the technical work fixes them and keeps new ones from creeping back in as the site grows and changes. Get the foundation right once and every later gain in content and authority sits on solid ground instead of sand.
// In short
- Crawl and index so Google can find pages.
- Speed and Core Web Vitals done properly.
- Clean architecture and internal links.
- Schema and structured data that fits.
- No lock-in and plain reporting.
What does technical SEO include?
Everything that decides whether a search engine can reach, read and trust your pages, from the crawl rules at the top down to the markup on each page. We scope the exact mix to your platform and the faults a free audit turns up, so the effort goes where it changes rankings.
Crawlability & crawl budget
We map how Googlebot moves through the site, cut the dead ends and parameter traps that waste crawl budget, and point crawling at the pages that earn revenue rather than filtered junk URLs.
Indexation & sitemaps
We check what is and is not in the index using Google Search Console, fix wrongly excluded pages, prune thin ones and keep XML sitemaps accurate so the right URLs are submitted and tracked.
Site speed & Core Web Vitals
We measure loading, interactivity and visual stability with real field data, then fix the causes: heavy images, render-blocking scripts and layout shift, so pages feel fast and stay stable.
Canonicals & duplicate content
We resolve duplicate and near-duplicate pages with correct canonical tags, parameter handling and redirects, so ranking signals concentrate on one strong URL instead of splitting across copies.
Structured data & schema
We add and validate schema.org markup for products, articles, reviews, FAQs and organisations, so Google understands each page and can show richer results in the listing.
Mobile-first & rendering
Google indexes the mobile version of your site first. We check that mobile pages carry the full content, and that JavaScript rendering does not hide what crawlers need to see.
HTTPS, security & redirects
We confirm clean HTTPS, fix mixed content, tidy redirect chains and clear broken links, so visitors and crawlers reach a working, secure version of every page without detours.
Log-file analysis
We read your server logs to see exactly which URLs Google crawls and how often, then reshape architecture, robots.txt and sitemaps around what the crawler actually does, not what we assume.
Who is technical SEO for?
Any Australian site where good content is not getting the search traffic it should. It suits sites stuck after a redesign or migration, e-commerce stores drowning in duplicate and filter URLs, and businesses that have invested in writing but still feel invisible in Google.
Content that won't rank
You have published solid pages and they barely register in search. A technical fault, blocked crawling, bad canonicals or slow loads, is often the reason the quality never gets counted.
Big or messy sites
E-commerce and large sites generate thousands of URLs through filters, parameters and duplicates. You need crawl budget, indexation and canonicals brought under control before anything else.
After a redesign or migration
Traffic dropped after a relaunch or replatform and nobody is sure why. Broken redirects, lost pages and changed URLs are the usual culprits, and they are all fixable.
How does Google rank it?
Ranking happens in a sequence, and technical SEO controls the first half of it. Google has to discover a URL, crawl it, render it, index it, then weigh it against everyone else. A fault at any early step quietly removes the page from the contest before quality is ever judged. Fix the early steps and your content finally competes on its merits.
Crawl
Googlebot has to reach the URL through links, sitemaps and robots rules that allow it.
Render
The page renders, including JavaScript, so the full content is visible to the crawler.
Index
Canonicals and clean markup get the right URL stored in the index, not a duplicate.
Rank
Speed, Core Web Vitals and authority then decide where it lands among rivals.
What does the process look like?
Evidence first, then fixes in priority order. We crawl the site, read the logs, check Search Console and measure performance, then work down a ranked list from the faults that block whole sections to the smaller wins. Every step is reported in plain language you can act on.
Crawl & audit
We crawl the full site, pull server logs and check indexation in Google Search Console to find every fault, starting with a free consultation.
Prioritise the faults
We rank issues by how much traffic they block and how hard they are to fix, so the work starts where it moves the most.
Fix crawl & index
We clear robots, canonical, sitemap and redirect problems first, so Google can reach and store the right pages.
Speed & markup
We improve Core Web Vitals, mobile rendering and structured data, so pages load well and search engines understand them.
Verify & monitor
We confirm fixes are recrawled and reindexed, then watch logs and Search Console so new faults are caught early.
Hand to content
With a clean base in place, we line the work up with content and on-page SEO so the gains compound.
What does technical SEO cost?
There are two shapes to it. A one-off technical audit is a fixed price based on how big and complex the site is. Ongoing technical SEO is a monthly retainer sized to how much fixing and monitoring the site needs, since a brochure site and a large store are different jobs.
Our pricing page sets out the indicative ranges for both, so you can gauge where your site is likely to sit before any commitment. After a free consultation we put a firm figure against your site, and you can start with just an audit and add ongoing work later if it earns its place. No setup fees and no lock-in, so the engagement flexes with what the site actually needs.
See SEO packages & pricingTell us your platform and your goals and we will put a price against a technical audit or an ongoing plan for your site, with no obligation and no lock-in.
Get a quote Start with a free auditNo setup fees. No lock-in. Cancel anytime.
How long until it works?
Technical SEO often moves faster than content work. Unblock a section in robots.txt or correct a broken canonical and Google can recrawl and reindex within days to a few weeks. Performance and architecture gains build over a month or two as pages are recrawled and reassessed. How quickly any single fix shows depends on how often Google crawls your site, so think of these stages as a rough rhythm.
Diagnosis
Full crawl, log analysis and Search Console review pinpoint the blockers.
Quick unblocks
Crawl, index and redirect fixes ship and Google starts recrawling.
Performance
Core Web Vitals, rendering and schema improvements take hold.
Solid base
A clean foundation lets content and authority gains compound.
Where do you offer technical SEO?
Across Australia. Boltly is Melbourne based and works with businesses in every state and territory, remotely and on-site as it helps. Most technical work lives in your codebase, hosting and Search Console, so distance changes nothing. Choose your city below for local technical SEO detail.
Technical SEO Sydney
Crawl, index and speed fixes for sites in Sydney.
Technical SEO Melbourne
Crawl, index and speed fixes for sites in Melbourne.
Technical SEO Brisbane
Crawl, index and speed fixes for sites in Brisbane.
Technical SEO Perth
Crawl, index and speed fixes for sites in Perth.
Technical SEO Adelaide
Crawl, index and speed fixes for sites in Adelaide.
Technical SEO Canberra
Crawl, index and speed fixes for sites in Canberra.
Technical SEO Hobart
Crawl, index and speed fixes for sites in Hobart.
Technical SEO Darwin
Crawl, index and speed fixes for sites in Darwin.
Technical SEO, answered
Not sure whether a technical fault is holding your site back? A free consultation gives you a clear, honest answer.
Get a free auditA technical SEO agency makes sure search engines can crawl, render, index and trust a website, so the content on it has a fair chance to rank. The work covers crawlability, indexation, site architecture, sitemaps, robots.txt, canonicalisation, site speed, Core Web Vitals, mobile-first, structured data and security. It is the plumbing of SEO: invisible when it works, and the reason nothing else works when it is broken.
An audit is the diagnosis and technical SEO is the treatment. The audit crawls the site, reads the server logs, checks indexation in Google Search Console and measures Core Web Vitals to find what is holding the site back. The ongoing work is then fixing those issues and keeping new ones from creeping in as the site changes. Most engagements start with an SEO audit so the fixes are based on evidence rather than guesswork.
Google cannot rank a page it cannot reach, read or index. If a page is blocked in robots.txt, buried too deep for crawlers, marked with the wrong canonical, slow to load or broken on mobile, the quality of the writing never gets counted. Technical SEO removes those blockers first, so the content work that follows actually shows up in search instead of sitting in a folder Google never properly sees.
Crawl budget is how much crawling Google is willing to spend on your site in a given period. Small, tidy sites rarely run out. Large sites, or sites that generate thousands of low-value URLs through filters, parameters and duplicates, can waste that budget on pages that do not matter, leaving important pages crawled late or missed. We tighten architecture, robots rules and sitemaps so crawling lands on the pages that earn revenue.
Core Web Vitals measure loading, interactivity and visual stability, and they are part of how Google judges page experience. They will not push a weak page above a strong one on their own, but when results are close, a fast and stable page has the edge, and a slow one frustrates users into leaving. We measure them with real field data and fix the causes, not just the lab score.
Yes. Boltly is Melbourne based and works with businesses across Australia, including Sydney, Brisbane, Perth, Adelaide, Canberra, Hobart and Darwin. Technical SEO is delivered remotely and on-site where it helps, and most of the work happens in your codebase, hosting and Search Console, so your location does not change the quality of the result.
A one-off technical audit is priced on the size and complexity of the site, and ongoing technical SEO is usually a monthly retainer scoped to how much fixing and monitoring the site needs. A small brochure site is a smaller job than an e-commerce platform with tens of thousands of URLs. Our pricing page shows the indicative ranges, and a free consultation gives you a figure for your own site.
Some fixes act fast: unblock a section in robots.txt or correct a broken canonical and Google can recrawl and reindex within days to a few weeks. Performance and architecture gains build over a month or two as the site is recrawled and reassessed. The cleaner the technical base, the faster every later content and authority gain compounds on top of it.
Ready to fix the foundation under your SEO?
Free consultation · No lock-in · Australia wide