A boutique Perth law firm went from invisible to page one for family lawyer Perth
A boutique law firm in Perth practising family and de facto law was barely showing up when local people searched for legal help. Across roughly nine months we rebuilt their visibility, strengthened the authority signals search engines and clients look for, and turned their website into a steady source of qualified enquiries.
Where the firm started
This firm was a small, well-regarded practice with two principal solicitors who had spent years building a reputation through referrals and a handful of repeat clients. They handled family law matters including separation, parenting arrangements and property settlements, and they wanted to reach people in Perth who were searching for help at a difficult moment in their lives.
The problem was reach. When a person typed family lawyer Perth or separation advice Perth into Google, the firm was nowhere near the top. Their listings appeared somewhere on the second or third page, well below larger firms and directory sites. People who needed exactly the kind of careful, local help this practice offered were finding someone else first, simply because that other firm was easier to see.
The website did not help their case. It had a single page describing the firm in broad terms, with no separate pages for each practice area, so search engines had nothing specific to match against a parenting or property settlement search. The solicitors had real qualifications and years of courtroom and mediation experience, yet none of that showed on the site. There were no author bios, no clear credentials, and no client reviews on display, which are the very signals that build trust in a field where people are understandably cautious.
The brief was straightforward and measured. The principals wanted to be found by genuine local clients searching for family law help, they wanted their experience and credentials to be visible and verifiable, and they wanted to do all of it honestly. They were clear that nothing should promise an outcome or oversell what a lawyer can do, because their reputation depended on being trustworthy.
// Snapshot
- Sector: boutique family and de facto law.
- Market: Perth metro, two principal solicitors.
- Problem: page-two visibility, weak trust signals.
- Goal: qualified local enquiries, honest claims.
- Window: around nine months of work.
The work, step by step
Legal services sit in a sensitive category, so search engines weigh experience, expertise and trust heavily. We built the project around making those signals real and visible, while keeping every claim measured and accurate.
Audit and keyword map
We mapped the searches real clients use, from family lawyer Perth to parenting arrangements and property settlement help, and matched each cluster to a single page so the site never competed against itself.
Practice-area pages
We built dedicated pages for separation and divorce, parenting matters, property settlement and de facto disputes, each written in plain language for someone reading at a stressful time.
Suburb landing pages
We added a small set of location pages for the areas the firm serves around Perth, so nearby searches had a relevant page to land on without thin or repeated content.
Author bios and credentials
We wrote detailed solicitor profiles listing admission details, areas of focus and years of practice, then connected each article and page to the lawyer responsible for it.
Google Business Profile
We completed the profile with correct categories, service areas, hours and photos, and set up a respectful routine for the firm to invite reviews from clients whose matters had closed.
Authority content
We published clear guides on what to expect during separation, how parenting plans work and how property is divided, each one careful, general in nature and reviewed by a solicitor.
Technical fixes
We improved page speed on mobile, added clean structured data, fixed crawl issues and made sure every new practice-area and location page could be found and indexed properly.
Reviews and reporting
We showcased genuine client reviews where the rules allow, then reported monthly in plain language on rankings, enquiries and calls so the principals always knew where things stood.
What changed over nine months
The figures below are illustrative of this engagement and reflect the kind of movement an honest local SEO and authority programme can produce for a boutique firm starting from low visibility. They describe rankings, enquiries and reach rather than any promise about case outcomes.
Before
- Page two or three for the main family law searches.
- One general page with no practice-area detail.
- No author bios, credentials or visible reviews.
- Most new clients arriving only through referrals.
After
- Eleven family law and suburb terms on page one.
- A focused page for each practice area and area served.
- Clear solicitor bios, credentials and client reviews.
- A steady flow of enquiries from search and maps.
What we used to get there
This result came from several of our core services working together, each built around honest claims and real proof of experience. Every one links through to the full service page if you want the detail.
Local SEO
The Google Business Profile work, the map pack visibility and the Perth suburb targeting that put the firm in front of nearby people searching for help. See our services for the full picture.
On-Page SEO
Building a dedicated page for each practice area and suburb, with titles and headings written around the way real clients search. Browse our services to see how this works.
Technical SEO
Faster mobile pages, clean structured data and a crawlable structure so every new page could be found and indexed. Read more on our services page.
Content
Careful, solicitor-reviewed guides and author bios that showed real experience and gave the firm something trustworthy to rank with. See the rest on our services.
Want results like these for your firm?
Senior-led · No lock-in · Plain monthly reporting