More participant enquiries for a Brisbane NDIS provider
An NDIS registered provider offering support coordination and daily living supports across Brisbane needed families to find them online. Over roughly eight months we made their site clearer and easier to use, and the right enquiries started arriving through search.
Where the provider started
This provider had supported Brisbane participants for several years, growing mainly through word of mouth from support coordinators and local health workers. As more families began looking for services online first, the owners realised their website was rarely part of that search, and very few enquiries were coming through it.
The picture was clear once we looked. The site appeared for the organisation name and not much else. For the searches that matter to a participant or a family member, such as support coordination in Brisbane or daily living supports near a particular suburb, the provider was nowhere near the first page. Their Google Business Profile was thin, with an out of date description, no service detail and only a couple of reviews.
There was also an accessibility problem that mattered more here than on most sites. Text sat in low contrast grey, headings were used for styling rather than structure, links were vague, and several images that carried information had no alternative text. For people using screen readers or larger text, the site was hard to follow. Beyond being the right thing to fix, this also held the site back in search, because the same clarity that helps a person helps Google understand a page.
The brief from the owners was thoughtful. They wanted families and participants to find clear, plain information about each support they offer, they wanted enquiries from people who were a genuine fit, and they wanted the whole experience to feel respectful and easy to use. No pressure tactics and no promises about outcomes, just honest visibility.
// Snapshot
- Sector: NDIS registered provider.
- Supports: support coordination, daily living.
- Market: Brisbane suburbs and surrounds.
- Problem: low visibility, hard to use site.
- Goal: clear info, genuine enquiries.
- Window: about eight months of work.
The work, step by step
We began with an audit that covered search, content and accessibility together, then worked through the profile, the pages and the technical health in an order that respected both the people using the site and the way Google reads it.
Audit and keyword map
We listed the plain phrases participants and families actually search, separated support coordination from daily living supports, and matched each one to a page so the site answered a real question.
Accessible service pages
We built a clear page for each support, written in plain language with proper headings, descriptive links and good colour contrast so people using assistive tools could follow it easily.
Service and suburb pages
We added clear pages pairing each support with the Brisbane areas the provider covers, so a family searching for help close to home could find the right service without guessing.
Google Business Profile
We completed the profile with accurate categories, service detail and recent photos, and set up a gentle, respectful routine for inviting reviews from participants and families who were happy to share.
Questions content
We wrote helpful pages answering common questions, such as how support coordination works, what daily living supports include, and how to start with a new provider, all in clear everyday wording.
Technical and accessibility fixes
We added alternative text to meaningful images, fixed heading structure, improved contrast, sped up the mobile pages and cleaned the code so the site met accessibility guidelines and crawled cleanly.
Local listings
We made the name, address and phone number match across the directories Brisbane families and coordinators check, and tidied references so the provider looked consistent everywhere.
Plain reporting
We reported each month in clear language, covering rankings, enquiries and profile actions, and adjusted the plan around the supports that drew the most genuine interest.
What changed over eight months
The figures below are illustrative of this engagement and reflect the kind of movement accessible local SEO produces for an NDIS provider starting from low visibility. The most meaningful change was steadier enquiries from people who were a genuine fit for the supports on offer.
Before
- Found mainly by the organisation name, little else.
- One vague page covering every support at once.
- Thin profile and a hard to use website.
- Most enquiries depended on word of mouth.
After
- Eleven support and suburb terms on the first page.
- A clear, accessible page for each support offered.
- A complete profile drawing steady actions and reviews.
- Genuine enquiries arriving regularly through search.
What we used to get there
This result came from a few of our core services working together, with accessibility threaded through all of them. Each one links to the full service page if you want the detail.
Local SEO
The profile work, map visibility and suburb-level pages that helped Brisbane families find the right support close to home. See our services for the full picture.
On-Page SEO
Building a clear, accessible page for each support and writing headings and titles around the plain wording people search. Browse our services to see how this works.
Technical SEO
The accessibility fixes, faster mobile pages and clean structure that helped both people and Google. Read more on our services page.
Content
Plain answers to the questions participants and families ask, which also gave the new pages something useful to rank with. See the rest on our services.
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