A free SEO audit, checked like a pre-flight
Before a plane leaves the gate, the crew works through a checklist. We do the same with your website: a person checks eight areas that affect where you rank, writes up what's working and what isn't, and walks you through the few changes that matter most. It's free, and you keep the findings whether or not we work together.
Updated
Instrument panelThe audit at a glance
- $0Cost
- 2 to 3 daysTurnaround
- 8Areas checked
- NoneObligation
The eight-item pre-flight checklist
Each of these eight areas gets checked, marked clear or flagged, and turned into a short list of priorities instead of a sixty-page report nobody finishes.
- Technical healthCrawling, indexing, speed and the errors that quietly hold a site back.
- On-page SEOTitles, headings and content, and how well each page matches what people search.
- Site structureHow pages link together and whether Google can follow the path to all of them.
- Local presenceYour Google Business Profile, map results, reviews and listings.
- Content gapsSearches your customers make that your site doesn't answer yet.
- BacklinksWho links to you, and whether any of it looks risky.
- CompetitorsWhat the businesses outranking you are doing differently.
- PrioritiesThe few changes that would make the biggest difference first.
Done by a person, with view-only access
Every finding is checked by a person before it reaches you, because Google's page on hiring an SEO points out that third-party tools don't have access to Google's internal ranking data. We use tools too. They just don't get the last word.
The same page tells owners to grant read access to Search Console only, never write access. We only ask for that if you want a deeper audit; your website address and main goal are enough to start. Each finding comes with what the fix could change and how much work it is. Nobody can promise first place.
Based on the "Do you need an SEO?" page in Google Search Central, as it read on 3 October 2026.
Access panelWhat we need
- RequiredWebsite address and main goal
- OptionalView-only Search Console and Business Profile
- Never neededPasswords, admin logins or write access
Who gets the most from it
Any Australian business that relies on being found online can request it, including one whose rankings have stalled and needs to know what changed. Two situations get the most from it.
- Seat 1A
New to SEO
You know you should be doing something but aren't sure where to begin. The audit gives you a first step.
- Seat 1B
Unsure about your agency
You're paying for SEO but can't tell what you're getting. The audit shows what's happening on your site.
The flight plan, in four legs
Most audits come back within two to three business days. We'll warn you up front if a large site needs longer.
- Leg 1RequestSend your website and main goal using the form below.
- Leg 2AuditWe work through all eight checklist items.
- Leg 3WalkthroughWe talk you through the findings, without the jargon.
- Leg 4Your callAct on it yourself, with us, or not at all.
Check in for your free audit
Send your website and main goal through the form. You'll hear from us within one business day.
- A reply within one business day
- Your audit in two to three business days
- A jargon-free walkthrough of the findings
- No cost and no obligation to continue
- If you go ahead, plans are month to month
Prefer email? Send your website to hello@boltly.com.au. If you go further, the pricing page shows the three monthly plans.
Your details are used only to run and discuss the audit. See our privacy policy.
The free SEO audit, answered
Is the SEO audit really free?
Yes. Boltly's SEO audit costs nothing and there's no obligation to continue. We run it, explain what we found and leave the decision with you.
What is an SEO audit?
It's a structured check of everything that affects how a website ranks: technical health, page content, structure, local presence, links and competitors. The useful part is the list of priorities at the end.
What is in an SEO audit report?
Ours has a summary of where you stand, the main issues holding rankings back, and the quick wins to act on first, followed by a walkthrough.
How long does an SEO audit take?
Usually two to three business days. Larger or complex sites can take longer, and we'll say so up front.
How much does an SEO audit cost?
This first audit is free. For a deeper, fully documented review of a large site, see our SEO audit service.
Can I just use a free SEO audit tool?
You can, and they're a good start, but Google notes third-party tools can't see its internal ranking data, so treat their scores as guides. A person still has to decide which findings matter for your business.
What do you need from me?
Your website address and main goal. View-only access to Search Console or your Business Profile helps us go deeper, but it isn't required.
Our agency set up our Google profile and Search Console. Can we still give you access?
Only if your business owns them, and the audit is a good moment to find out. View-only access can only be granted by an owner or a manager. If you can't add anyone, the agency probably holds ownership, and that matters more than any ranking issue: your business should be the primary owner of its Business Profile, Search Console and Analytics, with any agency added as a user. For the Business Profile, Google has a request-ownership process you can start from the profile itself (Google Business Profile Help, Request ownership of a Business Profile, read 5 October 2026). Meanwhile we can audit from the outside with just your website address.
We bought a link package years ago. Will the audit pick that up?
It will flag links that look risky, and you can check one thing yourself today. The backlinks check looks for links that look bought or built only for rankings, which Google's spam policies treat as link spam. Open Search Console and look at the Manual actions report: if it is empty, Google has not applied a manual penalty to the site. If your old provider never gave you a list of the links they built, ask for one.
Can the audit show what our current agency has actually done?
It can show what is on the site now, and with view-only access, some of how it got there. We compare your pages, titles and technical health against the work your reports describe, and Search Console shows which pages Google has indexed and how impressions and clicks have moved. Bring your last few reports to the walkthrough. If they list rankings but no pages changed, published or fixed, ask your agency about that gap.
We are halfway through a 12-month contract with another agency. Is the audit still worth doing?
Yes, and it gives you something concrete to take back to them. The audit lists what's on your site today, to set beside the work your contract and reports describe. Reread the termination and renewal clauses, note any notice period, and ask the agency in writing for an itemised record of each month's work with page addresses. If the contract was a standard form you couldn't negotiate, the ACCC's unfair contract terms rules may apply to clauses such as early-exit fees or automatic renewal. That's general information, not legal advice, so get advice on your own contract. We won't ask you to break a contract to work with us.
What if the audit shows SEO isn't worth it for us?
Then we will say so in the walkthrough. The competitor and content check looks at whether people search for what you sell in your areas, and how crowded that results page is. If hardly anyone searches, or page one is all national directories and marketplaces, a monthly SEO plan may not pay its way. The better first spend is then often your Business Profile and reviews, a few service pages you write yourself, or a small, targeted Google Ads test.
Will I be pressured to sign up?
No. The audit is yours to keep, and if you do go ahead, every plan is month to month.
Five of these questions were suggested by Google's autocomplete when we typed "seo audit" and similar searches on 3 October 2026.
Ready for your pre-flight check?
Send your website and goal. The audit is free, done by a person and back within two to three business days.