Portable Pods Case Study: From No Leads to 45 a Month | Boltly

Leads, last 30 days

Enquiries through the website between 19 September and 18 October 2026, from a site that had been getting almost none.

Measured, not estimated

Case study · Portable Pods · Office pods, Australia-wide

From no leads to 45 a month

Portable Pods sells flat-pack glass office pods, delivered to every Australian state. Six months after launch, its website was bringing in almost no visitors and no leads. We redesigned the whole site, and the enquiries started arriving.

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959visitors in 30 days, up 32% on the 30 days before

4.7%of visitors sent an enquiry

311Google search clicks, 29 Sep to 14 Oct

80search clicks on 14 October alone

Sources: Boltly Tracker on portablepods.com.au (visitors, leads, conversion) and Google Search Console (clicks), October 2026.

The problem

Six months live, nobody calling

The website had been live for six months and was getting almost no visitors and no leads. A pod is a big purchase, so buyers research carefully before they ask for a quote, and the site needed to answer those questions.

Then

Almost no visitors
No leads coming through the site

Now

959 visitors and 45 leads in the last 30 days
Google search clicks climbing sharply in October

What we did

A full website redesign

We rebuilt the site from the ground up as 45 pages, each one answering a question a buyer has before they ask for a quote. See how we approach web design and SEO together.

The pod, explained properly

Specifications, pricing, delivery and customisation each got their own page, so buyers can check the details that matter to them without hunting.

A page for every use

Home offices, backyard studios, site offices and more, each with its own page. Someone searching for their exact use lands on a page written for it.

Built for search across Australia

Pages for the major cities it delivers to, clear quote buttons on every page, and a structure Google can read easily from day one.

The proof

Leads first, then Google caught up

Boltly Tracker dashboard for Portable Pods, last 30 days: 959 visitors, 45 leads, 4.7% conversion rate, 2,323 page views and 1 minute 5 seconds average engaged time — Boltly Tracker, portablepods.com.au, 19 September to 18 October 2026. Changes are against the previous 30 days.

Google Search Console performance for portablepods.com.au, 29 September to 14 October 2026: 311 clicks and 9.84K impressions, with a sharp rise to 80 clicks and 1,848 impressions on 14 October — Google Search Console, portablepods.com.au, 29 September to 14 October 2026. Blue: clicks. Purple: impressions.

45 leads in 30 days

Up 18% on the 30 days before. Nearly one in twenty visitors sent an enquiry.

Visitors who stay

2.4 pages a visit and over a minute of real reading time. Buyers are using the site to research.

A search jump in October

Daily clicks sat low for two weeks, then climbed to 80 on 14 October with 1,848 impressions.

The new site

What buyers see today

The Portable Pods homepage on a desktop screen: Premium portable office pods, delivered Australia-wide, starting from $21,500 — Homepage, desktop. Captured from the live site, October 2026.

The Portable Pods homepage on a phone screen — Homepage, phone.

Leads are every enquiryThe tracker counts all website enquiries, whether the visitor came from Google, an ad or a link. It is the number that matters to the business.
Search is still earlyThe Search Console view covers only two weeks, and the big jump came at the very end. We will update this page as more data comes in.
Calls are still lowOnly 2 phone and email clicks in the period. Almost all enquiries arrive through the website forms instead.

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