by impact
An SEO audit that gives you a clear action plan.
SummaryMost audits are a 200-point export nobody reads. Ours is a prioritised report, written for the owner as well as the developer, of exactly what is holding your rankings back: each finding with its impact and fix, ordered so the work to do first is obvious. No lock-in.
- Technical
- On-page & content
- Off-page
- Competitive
Every finding names the URLs affected, why it matters and who should fix it.
What is an SEO audit?
An SEO audit is a structured review of everything affecting how your site ranks, the technical foundations, on-page and content, off-page authority, and how you compare to competitors. What matters is the plan that comes out of it: a prioritised set of changes that will actually move your rankings, ordered by the impact each will have.
Any tool can generate a list of two hundred "issues". That list is homework nobody will do. A real SEO audit separates the handful of findings that move rankings from the noise, explains why each one matters for your site, and orders them so the quick, high-value wins are obvious. Whether you searched for SEO audit services, a full website SEO audit or an SEO audit report you can act on, that judgement is what you're paying for, and a generic export can't give it to you.
What we audit.
A full SEO audit looks across every area that decides your rankings, drawing on a crawl of your site, your Search Console and analytics data, and manual review. Each area produces specific, fixable findings rather than a vague score out of a hundred.
Technical health
Crawlability, indexation, Core Web Vitals, architecture and structured data.
On-page
How well your pages target the terms your customers actually search.
Content
Quality, depth, gaps and the pages worth creating or consolidating.
Off-page
Your backlink profile, authority and anything risky worth cleaning up.
Local
Google Business Profile, citations and local signals where they apply.
Competitive
Why the sites ranking above you are winning, and where the openings are.
Analytics
What your Search Console and analytics data reveal about real performance.
Opportunities
The quickest, highest-value wins, pulled out and put first.
We look across every area because rankings are rarely stuck for the reason you expect. A business convinced it needs more content sometimes has a technical problem quietly deindexing its best pages; a site pouring money into links sometimes just needs its on-page basics fixed. Then, instead of handing back everything we found, we focus on the few things that will move your rankings and tell you what to ignore.
What the report looks like.
Our deliverable is a structured, prioritised report rather than a raw crawler export. It leads with a one-page summary, then the findings ordered by impact, each with its fix, then a roadmap of what to do first.
A business owner should be able to read the summary and understand where they stand in a few minutes. A developer or marketer should be able to open the findings and start acting the same day, because each one names the issue, the impact and the fix. And the roadmap turns the whole thing into a sequence of jobs.
Prioritised by impact, not volume.
Every finding is plotted against two questions: how much will fixing it move your rankings, and how much effort will it take? That turns a flat list into a clear order, with the high-impact, low-effort quick wins jumping out and the low-value busywork sinking to the bottom.
- Quick wins first, the high-impact, low-effort fixes that pay back fastest.
- Big projects planned, the high-impact but heavier work scheduled rather than skipped.
- Low-value work named, so you do not spend money on fixes that were never holding you back.
The scary email, the audit that went nowhere, and how much access to hand over: three things to settle first.
Owners usually arrive here after something has already gone sideways: an alarming report they didn't ask for, or a paid audit that sat in a folder for a year. These are the checks that stop both.
Treat an unsolicited audit as a sales pitch until it names your pages
Automated crawlers flag hundreds of minor items on almost any site, so a big number proves nothing. Google's own advice on hiring an SEO says to treat unsolicited email about search engines with the same scepticism as other spam. A real finding names the URL, what is wrong, why it costs you visitors or enquiries, and what fixing it involves. If the email can't do that for three of its "errors", delete it.
Test it: reply asking for the three most important findings, with URLs.
Ask who fixes each finding before you buy the audit
An audit only pays off when the changes are made. Before you commission one, ask how each type of fix will happen: which ones your web developer needs to do, which ones you can do in the CMS, and roughly how long each takes. Ours sets out the impact and the fix for every finding, so it can go straight into your developer's queue or ours.
Ask them: "Show me a sample finding, with the fix and who does it."
Give an auditor read access, not your passwords
Google's guidance says that if an SEO offers to audit your site, you should give them read access to Search Console only, not write access, at that stage. Add them as a user from your own account rather than sharing your Google login, and do the same in Analytics. You can remove them in a click when the audit is done, and nothing about your site changes without you.
Where: Search Console › Settings › Users and permissions.
Source: Google Search Central, "Do you need an SEO?" (updated 5 June 2026), read 5 October 2026.
The audit as a low-risk entry point.
You do not have to commit to a long SEO engagement to get value. The audit is a standalone deliverable: it tells you exactly where you stand and what to do, and you decide what happens next.
We sell the audit as its own product rather than a hook for a retainer, and that changes the incentive. You own the report outright and owe us nothing after it, so it has to be useful enough that you want us to do the work, and accurate even when it points somewhere else. Some owners hand it straight to their existing developer. That's fine: an audit you can act on without us is the only kind worth paying for.
Our audit process, step by step.
Four stages from raw data to a plan you can act on. We gather the crawl and the real performance data first, analyse rather than dump it, prioritise ruthlessly, then walk you through it so nothing is lost in translation.
Crawl & data
A full crawl plus your Search Console and analytics, so findings rest on real data.
Analysis
Manual review across technical, content, off-page and competitors, not just a tool run.
Prioritisation
Findings ranked by impact and effort into quick wins and bigger projects.
Walkthrough
We talk you through the report so the plan is clear and the next step obvious.
Anyone can run a crawler and email you the export; that is what the automated free SEO audit tools do, and it is why their reports rarely help. The value is in the analysis a person does on top of the data: reading your Search Console to see which pages Google is quietly ignoring, working out why a competitor outranks you, deciding which of the hundred flagged "issues" matter for your business. The walkthrough matters for the same reason. A plan explained gets actioned; a plan emailed as a PDF gets filed.
From finding to fix.
Three findings an audit commonly turns up, and what happens next. These are examples of the kind of thing we look for, not client results, and each shows how you'd confirm the fix worked.
A canonical tag points key pages at the wrong URL, so Google indexes the wrong version or neither.
The pages that earn money have vague titles, no clear heading and no links from the rest of the site.
Two pages target the same search and take turns ranking, so neither holds a position.
An audit is low risk because a single meaningful finding can cover its cost. A canonical tag quietly deindexing your best category, a set of money pages missing their basics, two pages competing and cancelling each other out, any one of these can suppress real revenue, and none is visible without looking. If the foundations turn out sound, we say so and point the budget at content or links instead.
SEO audit pricing, and a free start.
A full audit is priced on the size of the site and how deep the review needs to go, so we scope it to your site and quote in writing, and we offer a free mini-audit so you can see the value before committing. No lock-in either way.
- Your biggest opportunities and obvious issues
- A person's read, enough to see where you stand
- Technical, on-page, content, off-page, competitive
- Prioritised findings with impact, fix and effort
- An action roadmap that is yours to keep
- A walkthrough call on the findings
Full-audit price depends on site size and depth; scoped and quoted in writing. Ongoing SEO is itemised on the SEO packages and pricing page.
SEO audits, answered.
An SEO audit is a structured review of everything affecting how your site ranks: the technical foundations, on-page and content, off-page authority, and how you compare to competitors. What matters is the plan that comes out of it, a prioritised set of the changes that will actually move your rankings, ordered by the impact each will have. A good audit turns a vague sense that SEO is not working into a clear, costed action plan you can follow.
A full audit covers technical health (crawling, indexation, speed, structure), on-page and content (how well your pages target what people search), off-page (your links and authority), and a competitive read of why the sites above you are ranking. The deliverable is a prioritised report: each finding with its impact, the fix, and where it sits against quick wins, not a raw export of everything a tool flagged.
It depends on the size of the site and the depth of the review: a technical-only audit is less work than a full audit with competitor analysis. Boltly scopes the audit to your site and quotes in writing, and we offer a free mini-audit so you can see the value before committing to a full one. There is no lock-in. See our pricing.
Yes, we offer a free mini-audit: a quick read, by a person, of your site's biggest opportunities and the most obvious issues holding it back. It's shorter than the full prioritised report, but enough to show you where you stand and whether a deeper audit is worth it. Be wary of an automated free SEO audit tool that emails a generic PDF to capture your details; ours is read by a person.
A full SEO audit usually takes one to two weeks, depending on the size of the site and how much data there is to work through. The free mini-audit is much faster, a few days at most. A rushed audit surfaces the obvious and misses what is actually holding you back.
You get a prioritised report written for owners and developers: an executive summary, the findings ordered by impact with the fix and effort for each, a plotted view of the quick wins versus the bigger projects, and a clear roadmap of what to do first. You also get a walkthrough so nothing is lost in translation. The aim is a document a business owner can understand in ten minutes and a developer can start acting on the same day, not a 200-point PDF that sits unread.
A technical audit focuses on the foundations, crawling, indexing, speed, architecture and structured data, and is the right choice when your content and links are reasonable but rankings are stuck. A full SEO audit adds on-page and content, off-page authority, and competitive analysis for the complete picture. If you are not sure which you need, the free mini-audit points you to the right one, and our technical SEO service covers the foundations end to end.
Probably less than the red number suggests. The 0 to 100 score in PageSpeed Insights comes from a lab test on one simulated device. Google's ranking systems use Core Web Vitals, which measure real visitors' experience, and you can see your pages' real-world status in Search Console's Core Web Vitals report. Google also says that chasing a perfect score just for SEO reasons may not be the best use of your time, and that relevant content can still rank when page experience is weaker. Fix pages that fail Core Web Vitals for real users first, especially pages that earn enquiries.
A full audit once a year suits most sites, with a check after any major change like a redesign or a migration, and whenever rankings or traffic move sharply for no obvious reason. Ongoing SEO includes continuous monitoring, so a standalone audit is most valuable as a starting point, a periodic health check, or a diagnostic when something has clearly gone wrong. The goal is to catch issues while they are cheap to fix rather than after months of lost traffic.
If you want us to, yes, but there is no obligation. The audit is a standalone deliverable you own outright: you can implement it with your own team, hand it to another provider, or have us do the work. Because every finding comes with the fix and the effort, it is written to be actioned by whoever you choose. Our SEO consulting service can also guide your team through it.
For most sites whose rankings are stuck or who are about to invest in SEO, yes. An audit is a low-risk way to find out exactly what is holding you back before spending on content, links or ads that a hidden technical problem might waste. It often saves more than it costs. If nothing is wrong, a good auditor will tell you that too.
Start with the free mini-audit. Tell us your site and we will do a first read of your biggest opportunities and issues, with no obligation. From there you can commission the full prioritised audit, take the free findings and run with them yourself, or have us handle the fixes. There's no lock-in either way.
Get a free SEO mini-audit.
Tell us your site and we will do a first read of the biggest opportunities and the issues holding you back, no obligation. Like what you see, and we will scope the full prioritised report. Either way, the findings are yours and there is no lock-in.