White-label SEO · reseller fulfilment
White-label SEO that goes out under your agency's name, every page of it
You sell SEO to your clients and keep the relationship, the brand and the price. We do the audits, fixes, content and reporting behind you, and every deliverable leaves with your logo on the cover. We never contact your clients, and we'll sign an agreement that says so.
Prepared by Your Agency
No Boltly branding on any client-facing page
Updated
Contents
The definition
What white-label SEO actually is
White-label SEO, also written white label SEO or called reseller SEO, is one agency doing the SEO work while another sells it under its own brand. You keep the client and the margin. We do the fulfilment, and the reports, deliverables and emails you forward all carry your name. It lets an agency offer SEO without hiring an in-house team.
Fulfilment grows with your pipeline rather than your payroll, so a busy month means selling more instead of recruiting.
Who resells
Three kinds of business that resell SEO with us
Each has client relationships and a brand worth something, but not the SEO hours to match demand.
Partner type A
Web design studios
You build the site and we make it rank, so SEO becomes an add-on to every launch instead of a referral you lose.
Partner type B
Marketing agencies
You run the brand, the ads and the social; we add SEO fulfilment so the client keeps every channel under your roof.
Partner type C
Freelancers growing past their hours
You have more SEO work than time. We become the team behind you, so you can take on clients you'd otherwise have to refuse.
What we fulfil
The fulfilment order form: tick one line or all eight
Some partners keep the parts they're strong at, such as content or local, and pass us only the technical and link work. Others hand over the whole service, and the mix can change client by client.
| Service, delivered under your brand | What your client receives |
|---|---|
| SEO audits | A technical and on-page audit, written as your report |
| On-page SEO | Titles, headings, structure and copy improved on their pages |
| Technical SEO | Speed, crawling, indexing and structured data fixes, specified and shipped |
| Content | Pages and articles written in Australian English by people, then checked |
| Link building | Links earned through outreach and useful content, never bought or swapped |
| Local SEO | Google Business Profile work, citations and suburb pages for local clients |
| AI features in Search | The same SEO work, explained to clients in terms of Google's AI Overviews; see AI SEO |
| Monthly reporting | A branded report your client reads as yours |
On the AI line, we pass on what Google says: its AI features are rooted in its core ranking systems, no special markup or AI text file is needed, and nobody can promise a client a mention in an AI answer.
Your brand
The branding spec: what carries your name, and what never shows ours
Proof sheet: page 1 of your client's report
Search report for your client
Visibility
Visits from search
Enquiries
Your colours · your contact details · your footer
A blank layout, shown without figures. Real reports use the client's own analytics.
Every client-facing deliverable is white-labelled by default: your logo, your colours, your details.
- Reports and audits produced with your logo, ready to forward or present.
- Your own report template filled, if you prefer it to ours.
- No Boltly logo, footer, credit link or metadata on anything your client sees.
- Emails you forward written in your voice and signed as you like.
- Search Console, analytics and the Business Profile owned by the client, with access granted to you and through you to us.
The agreement
The working agreement, clause by clause
These six clauses stop you being surprised by your own service: a client asking about work you didn't know had shipped, or a late report you hear about from them first.
No contact, in writing
We never contact, market to or pitch your clients, and we don't reveal that Boltly is involved. We'll sign an agreement saying so before the first brief.
One point of contact
One person on our side holds the context on your accounts, so you never re-explain a client.
You hear first
Work is reported to you before anything is visible to the client, with dates you can promise.
Your channel
A shared board, email or a regular call, whichever you already use. Questions answered in Melbourne business hours, Monday to Friday 9 to 5.
Plain methods
No link schemes, no bought reviews, no tactics you'd be embarrassed to explain to your client. Everything we do follows Google's spam policies.
Leave any month
No lock-in. Stop a client, or the whole partnership, at the end of any month, and every file and login stays with you and the client.
Delivery
Delivery schedule, from brief to branded report
Five stages, run so you always know where a client's work stands.
- Brief
You send the client and the scope. We confirm the plan and the dates in writing.
- Audit and plan
We audit the site and write the SEO plan, all under your brand.
- Fulfil
We do the work on schedule, to the standard you resell.
- Report
A white-labelled report lands with you before it goes anywhere near the client.
- Add clients
Send the next brief when you win the next client. No hiring, no lock-in.
Start with one client
You don't have to hand over your whole SEO book to test this. Give us one client, see how the delivery, the reports and the communication feel, then decide. Scaling from one client to twenty is a matter of sending more briefs, not running job ads.
When the work is poor, your client blames you, not the supplier
That's the trap resellers describe after a cheap fulfilment partner lets them down: the report looked busy, nothing much changed on the site, and the client cancels the agency, not the vendor nobody told them about. Test any partner, us included, on a client you know well before you put your name on its work. Read the first report line by line and check that every item can be opened and seen: the page that was edited, the title before and after, the article that went live, the link that was earned and the page it sits on.
Example partnerships (how the work is split, not results)
The studio sells SEO with each new site. We plan the pages at wireframe stage and run the monthly work after launch.
Studio handles: the client and the pricingSEO sits alongside the agency's ads and social, and our reports arrive in its template under its name.
Agency handles: strategy calls with the clientThe freelancer keeps the relationship and passes technical audits and content production to us.
Freelancer handles: briefs, sign-off and the clientPrices
Prices: what each client site costs you
Each client site you hand us runs on one of our three published plans, billed to you monthly with no setup fee and no lock-in. You set the price your client pays, so the margin is yours to decide.
Starter
$500 per client site, monthly
One local client, one priority area, a branded monthly report.
Growth
$900 per client site, monthly
City-wide competition, content every month, report plus a call with you.
Performance
$1,500 per client site, monthly
Several locations, online stores or crowded markets, with a strategy call.
Plan inclusions are on the pricing page. A single audit or a one-off piece of work can be scoped separately; ask us first.
Price the client with your own hours in
Margins on resold SEO tend to vanish in the account management nobody priced: the calls, the questions, reading the report before it goes out. An illustration, using your own numbers in place of ours:
- Growth plan, paid to us
- $900
- Your time: 3 hours a month at an internal $120 an hour
- $360
- What the client must pay before you make a cent
- $1,260
The hours and the hourly rate are made up for the example. Time a real month with one client before you set the retail price.
Appendix: questions
Questions agency owners ask before reselling
What is white-label SEO?
White-label SEO is when one agency does the SEO work and another sells it to clients under its own brand. You keep the client relationship and the margin; we do the fulfilment, and the reports, deliverables and emails you forward all carry your name. It lets you offer SEO without hiring and training a team.
How does reselling SEO work?
As an SEO reseller, you sell SEO to your client at your price. We fulfil it, billed to you on a published plan per client site, and you keep the difference. You stay the client's single point of contact while we work in the background to your brief and dates.
Will you contact my clients?
No. We don't contact your clients, market to them or reveal that we're involved, and we'll sign an agreement that puts it in writing. Everything client-facing carries your brand.
Who does the work, and where?
Our own 10-person team at Boltly, a Melbourne-based business. Content is written in Australian English for Australian businesses, and questions are answered in Melbourne business hours.
Can I put my brand on the reports?
Yes, that's the default. Reports and audits carry your logo, colours and details, with no Boltly branding anywhere your client sees.
How do you price white-label SEO?
Each client site runs on one of our published plans: $500 a month for Starter, $900 for Growth or $1,500 for Performance, with no setup fee and no lock-in. You set the retail price, so your margin is yours. One-off audits can be scoped separately.
Will I see every link built for a client?
You should, from any partner. A vendor that won't list the links it builds, with the page each one sits on, is asking you to vouch for something you can't check. Google's spam policies name buying links for ranking purposes as link spam. If a client's site is penalised for that, it lands on your agency. We don't buy links (clause 5 above), so there's nothing on a client's list you'd need to keep from them.
Can you scale with my agency?
Yes. Start with one client to test the partnership, then add clients as you win them. Because fulfilment is our job, your capacity isn't capped by your headcount.
Do you offer white-label AI search work?
We include it as part of the SEO work, because Google says its AI features are rooted in core ranking and the same practices apply; no special markup or AI text file is needed. We'll help you explain that to clients, and we won't let you promise anyone a mention in an AI answer, because nobody can.
How do we communicate?
Through whatever you already use: a shared board, email or a regular call. One person on our side knows your accounts, and you always hear about work before your client does.
What can you fulfil under my brand?
Audits, on-page work, technical SEO, content, link building, local SEO and Business Profile work, and monthly reporting. Fill one gap or hand over the whole service.
How do I become a white-label partner?
Start with a conversation about how your agency works and where SEO fits. We'll walk through the plans, the communication set-up and the no-contact agreement, then you can trial it on a single client. Get in touch to begin.
Put your name on the next SEO report
Tell us how your agency works and where SEO fits. We'll set up the report template, the no-contact agreement and a first client brief. Trial it on one client, month to month.