You own the store. Now own the rankings.

WooCommerce SEO is the work of getting a WooCommerce store found in search: improving product and category pages, adding product schema so listings can show rich results, controlling the URLs and archive pages WooCommerce generates, and keeping the store fast. WooCommerce is open and self-hosted, so you control all of this, but nothing is set up for you automatically.

Yes. It can beat closed platforms, because you control your URLs, content, schema and code with no artificial limits. The catch is that WooCommerce doesn't tidy up after itself: without active management it creates bloated URLs, slow pages and thin archive pages. Managed properly it's excellent for SEO; left on defaults, it works against you. Managing it is the job we take on.

Neither is better across the board; they trade control against convenience. Shopify handles a lot for you but limits what you can change. WooCommerce gives you total control over URLs, schema, content and hosting, including things Shopify won't let you touch, and hands you the job of managing them. For a store that wants to compete hard in search and will keep it maintained, that openness is an advantage. If you'd rather not manage anything, Shopify's guardrails may suit you better.

Yes, one of them. Yoast or Rank Math handles titles, meta descriptions, sitemaps and basic schema, and we configure it as part of the work. Installing it doesn't make a store rank, though, and the default settings often leave gaps or index pages you don't want indexed. We set the plugin up correctly, then do the work it can't. Run one, not both: two SEO plugins at once output duplicate tags.

By reducing what the store loads: trim or replace bloated plugins, compress images, add proper caching, cut theme and page builder overhead, and upgrade hosting where needed. Slow product and checkout pages lose both rankings and sales, and sliders, review widgets and chat pop-ups are the usual culprits. We measure what is slowing the store, fix the biggest causes first, and keep Core Web Vitals healthy rather than chasing a perfect score.

Rich results (the star ratings, prices and stock status under some product listings) come from product schema, structured data that tells Google the details of the item. WooCommerce outputs some of it but often misses key fields, so we make sure each product carries complete schema, including price, availability and reviews where relevant. Listings stand out and click-through can lift, which makes this one of the best-value technical fixes on a WooCommerce store.

Because people searching for a type of product, rather than one item, land best on a category page, and those searches usually have more volume than any single product. WooCommerce category pages are bare by default, just a product grid. We add a useful introduction, sensible structure and internal links so they can rank for those broader searches. For a leather goods store, that means a satchels category with a short buying guide, sizes explained and links to the wallets and belts ranges.

Yes, and it's one of the most common problems we fix. WooCommerce generates archive pages for tags, attributes and variations, plus pagination and filter URLs, and left unmanaged these become thousands of thin, near-duplicate pages that waste crawl budget. A single satchel can sit behind a colour attribute URL, a tag archive, a sorted category page and an add-to-cart link, all crawlable. We audit what it's generating, decide what should be indexed, and use canonicals, noindex rules and clean URLs so search engines only see the pages that matter.

Only the ones people actually search for. A filtered view such as tan leather satchels can earn a place if shoppers type that phrase, and then it deserves its own category or landing page with a clean URL and real copy, rather than a parameter URL. Sort orders, price ranges, page numbers, add-to-cart links and most colour and size combinations are better kept out of the index with noindex or canonical rules. A quick test before indexing a filter: check the phrase in Google's autocomplete or your Search Console queries. If nobody searches for it, it is crawl noise.

Ask for the list, with the address of every page that links to you, and then check it yourself. Search Console's Links report shows the sites linking to your store, so new links should start appearing there after they are crawled. Visit a sample: a real article on a relevant site is fine; a page of unrelated links on a site nobody reads is the kind of link Google's spam policies treat as link spam. Check the Manual actions report while you're there. If an agency won't say where its links came from, treat that as an answer.

No. A store is a live business, so we test changes safely and favour work that makes it faster. Much of WooCommerce SEO makes the store lighter anyway, because trimming plugin bloat and cleaning up code helps rankings and performance together. We work around your theme, checkout and existing setup, and never risk sales for a ranking.

It depends on your catalogue size and the state of the store. A small store fixing product schema and a few key categories needs less than a large catalogue needing URL clean-up, speed work and ongoing content. Our plans are $500, $900 and $1,500 a month with no setup fee, the audit shows which one fits, and there's no lock-in. Our pricing page lists what each plan includes.

With an audit of your WooCommerce store: what's indexed, how product and category pages are set up, how fast it loads and where the biggest gains are. From that we build a prioritised plan you see before anything begins, then work through it and report on what's ranking. Ask for a free store audit and we'll point out the first three fixes worth making.