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Belvedere Building Case Study: 25+ Leads a Month for a Builder | Boltly
Case study · Builder and electricianCentral Coast · Newcastle · Hunter NSW

25+ leads a month for a builder in a crowded market

Belvedere Building and Electrical is a family business: a licensed builder and a licensed electrician working as one team. Building is one of the hardest local markets to stand out in. Three years into working together, the website brings in more than 25 leads every month.

Leads, last 30 days 27

9 form enquiries, 11 phone clicks and 7 email clicks, between 19 September and 18 October 2026.

ClientBelvedere Building and Electrical
Working together3 years
Visitors, 30 days839, up 58%
Search, 16 months2.31K clicks · 320K impressions
The market

Every builder wants the same searches

Search for a builder anywhere on the Central Coast or in Newcastle and the results are full: other builders, big project-home companies, quote sites and directories, all chasing the same people.

A family builder can't outspend that crowd. It has to be the most useful, most trusted result for the jobs it actually does, in the places it actually works. That has been the brief for three years.

A typical builder search

  1. AdProject-home company
  2. AdQuote comparison site
  3. MapThree local builders
  4. ResultThe builder with the most useful page
  5. ResultTrade directory listing

Illustration of the competition, not a real results page.

Leads this month

27 people reached out in 30 days

Builders get leads three ways: a quote form, a phone call or an email. We track all three, because a phone call from the website is worth as much as a form.

9quote form enquiries
11phone clicks
7email clicks
+125%calls and emails, on the 30 days before
Boltly Tracker dashboard for Belvedere Building and Electrical, last 30 days: 839 visitors up 58%, 9 leads, 18 calls and contact clicks up 125%, and 1,108 page views up 24%
Boltly Tracker, belvederebuildingandelectrical.com.au, 19 September to 18 October 2026. Changes are against the previous 30 days.
The long game

Sixteen months of steady search

Google Search Console for belvederebuildingandelectrical.com.au, June 2025 to October 2026: 2.31K clicks and 320K impressions, with impressions trending up through 2026
Google Search Console, 18 June 2025 to October 2026. Blue: clicks. Purple: impressions.
Consistency

Clicks every single week

2.31K clicks over sixteen months, with no long dry spells. In a market this busy, steady beats spiky.

Reach

320K times in Google

Impressions trend upward through 2026, with the busiest days in September and October.

The work

Pages that earn the call

Service pages for each trade and area, real project pages, and a homepage rebuilt in 2026. See our SEO for builders guide.

The website

What homeowners see today

The Belvedere Building and Electrical homepage on a desktop screen: Central Coast builders and electricians, under one roof
Homepage, desktop. Captured from the live site, October 2026.
The Belvedere Building and Electrical homepage on a phone, with Call Now and Book Quote buttons
Homepage, phone.
  • Leads means every contactThe 27 counts form enquiries plus phone and email clicks from the website, as recorded by Boltly Tracker.
  • Forms dipped, calls jumpedForm enquiries were down 10% on the month before while calls and emails more than doubled. More people are choosing to ring or email.
  • Average position is a blend23.9 averages every search the site appeared for over sixteen months, including many broad building searches.

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