Six venues, one local search system for a restaurant group
A hospitality group running six restaurant venues across Sydney and Melbourne could not get found when diners searched suburb by suburb. We built a profile and a landing page for every venue, tied them together, and turned map searches into booked tables across the whole group.
Scaling search across six venues
This client runs six restaurant venues, four across Sydney and two in Melbourne, spread over Italian and modern Australian menus. Each venue had built its own following locally, but as a group they were close to invisible in search the moment a diner typed a suburb name.
The core problem was structure. All six venues pointed to a single homepage with a shared phone number and one address block. Google had no clean way to tell the Surry Hills venue apart from the Carlton one, so none of them showed up reliably in the local pack for searches like italian restaurant Surry Hills or dinner booking Carlton. When a venue did appear on the map, the listing often carried an old trading name, the wrong opening hours, or a pin dropped a street away from the door.
The Google Business Profiles told the same story. Three venues shared overlapping descriptions, two had duplicate listings created years earlier by a former manager, and reviews were piling up unanswered on profiles nobody owned. The business name, address and phone details did not match between the website, the profiles and the third-party booking platforms, which left Google unsure which information to trust.
The owners wanted something specific. They wanted every venue to rank in its own suburb, they wanted bookings and calls to come in per location rather than funnel through one tired contact form, and they wanted a setup that could take a seventh and eighth venue without starting from scratch. The work had to scale, not just patch one listing at a time.
// Snapshot
- Sector: hospitality group, dine-in restaurants.
- Footprint: six venues, Sydney and Melbourne.
- Problem: one homepage, mixed-up listings.
- Goal: rank and book per venue.
- Window: about twelve months.
The work, venue by venue
We treated each venue as its own local business while keeping the group consistent underneath. That meant a profile, a page and a set of signals per location, all sharing the same rules so the system held together as it grew.
A profile per venue
We claimed and verified a separate Google Business Profile for all six venues, merged the duplicate listings, set the correct category and cuisine, and moved every map pin onto the right front door.
Location landing pages
We built a dedicated page for each venue, written around its own suburb, menu and opening hours, so Google had a distinct page to rank for every location instead of one shared homepage.
Store locator and links
We added a venue finder and a clear internal linking pattern, so each location page connected to the group and to nearby venues, spreading authority across all six rather than one.
Schema per location
We marked up each page with Restaurant and LocalBusiness schema carrying that venue's address, hours, menu link and geo coordinates, so search engines read each one as a real, separate place.
Consistent NAP
We made the name, address and phone number match exactly across the website, the profiles, the directories and the booking platforms, clearing up the conflicting details that had been confusing Google.
Reviews per venue
We set up a simple way for each venue to invite reviews from real diners and reply to them, building separate, current review streams instead of a stale pile on the wrong listing.
On-page work
We rewrote titles, headings and menu descriptions around how diners actually search, pairing cuisine with suburb on every venue page so the right phrases appeared where they counted.
Technical health
We fixed the duplicate-content traps, sped up the booking pages on mobile and cleaned the site structure so search engines could crawl all six venue pages without confusion.
What changed across the group in twelve months
The figures below are illustrative of this engagement and show the kind of movement multi-location local SEO produces for a restaurant group that starts with tangled listings. The headline was not one venue jumping up, it was all six pulling their weight in their own suburbs.
Before
- One homepage carrying all six venues at once.
- Duplicate profiles with wrong hours and pins.
- Mismatched name, address and phone everywhere.
- Reviews unanswered on listings nobody owned.
After
- A page and a profile for every single venue.
- Each venue ranking in its own suburb search.
- Consistent details across web, maps and bookings.
- Current reviews answered, venue by venue.
What we used to get there
This came from a handful of our core services working as one across every venue rather than a single fix. Each one links through to the full service page if you want the detail.
Local SEO
The heart of the project: a profile per venue, the map pack work and the suburb-level targeting that put each location in front of nearby diners. See our services for the full picture.
On-Page SEO
Building a focused landing page for each venue and writing titles, headings and menu copy around how diners actually search. Browse our services to see how this works.
Technical SEO
Per-location schema, faster booking pages on mobile and a clean structure search engines could crawl across all six venues. Read more on our services page.
Internal linking
A store locator and a clear linking pattern that tied each venue page to the group and spread authority evenly. See the rest on our services.
Running more than one location?
Senior-led · No lock-in · Plain monthly reporting