A new site that started getting calls and quote requests within 30 days of launch
Symes SA is a family-owned Adelaide pest control business run by one licensed technician, Edward Symes. Two months ago we started work, rebuilt the site on a topical map with semantic SEO, and in the first 30 days after launch it brought in 17 quote requests and 29 calls and emails, all from Google search.
Boltly Tracker, 19 September to 18 October 2026, compared with the 30 days before.
Topical SEO and semantic SEO, from the ground up
Pest control is a busy search category, and Symes SA covers more than one kind of job. So before writing a word, we mapped everything an Adelaide homeowner might search for and gave every topic its own clear page. Read more about topical authority and semantic SEO.
Every service, problem and suburb the business handles, organised so each page has one job and nothing competes with itself.
Pest control
Treatment pages for the pests Adelaide homes actually deal with.
Possum removal
Humane removal and proofing, with its own set of suburb pages.
Solar and roof proofing
Bird proofing under solar panels and around the roof line.
Each page answers the questions people really ask, in plain words, and links to the next thing they need.
Helpful guides sit under the service pages and point readers back to them, so the whole site works together.
Quiet for months, then a sudden lift after launch
What Adelaide homeowners see today
- All organic searchThese enquiries came from organic Google search, not paid ads. The tracker itself counts every visitor, whatever brought them.
- Calls lead the way26 of the 46 contacts were phone calls. For a one-person trade business, a quick call is often how people book.
- It is early daysThis is the first month after launch. The average position of 31.8 shows plenty of room to climb as pages settle in.
Want your phone ringing within a month of launch?
We'll map your topic, show you the pages you're missing and tell you plainly what to build first. No lock-in contracts.