Into the top-3 map pack for an Adelaide electrical and air-con trades business
An electrical and air-conditioning trades business servicing Adelaide came to us sitting well outside the map results for the jobs they wanted. Over about six months we reworked how Google read their business, and they climbed into the top three of the local pack for the searches that bring in callouts.
Where the client started
This business has two licensed electricians and a small crew covering electrical work and split-system air-conditioning across the Adelaide suburbs. Most of their jobs had always come from past customers and the odd builder referral, which was fine until a quiet summer made them realise how exposed that was.
When a new homeowner near them searched something like electrician Prospect or air conditioning installation Adelaide, three competitors filled the map pack at the top of the results and this business was nowhere in sight. They were buried far enough down the regular listings that almost no one found them, and their Google Business Profile barely registered. The owner could see plenty of searches happening in his area but none of that attention was reaching him.
The profile was the clearest weak spot. It carried a single broad category, listed no specific services, had two photos from years back, and held only six reviews with no recent activity. The business address and phone number were written differently across the few directories they appeared in, which gave Google mixed signals about who they were and where they worked. On top of that, the website was a one-page brochure with no separate pages for the suburbs or the trades they actually covered.
What the owner wanted was simple to say and harder to earn. He wanted to show up in the map pack when nearby people searched for an electrician or an air-con installer, he wanted the phone to ring from those searches, and he wanted more people tapping the directions button and turning up as real jobs.
// Snapshot
- Trade: electrical and split-system air-con.
- Market: Adelaide suburbs, small crew.
- Problem: absent from the map pack.
- Goal: top-3 local pack and more callouts.
- Window: roughly six months of work.
The work, step by step
Local pack ranking comes down to relevance, distance and prominence, so we worked across the profile, the citations and the site together. The profile and review work moved first because those signals tend to show in the map sooner.
Profile categories
We set the right primary category and added secondary ones for electrician and air-conditioning contractor, so the listing could surface for both trades rather than one vague label.
Services and posts
We filled out the services list with the actual jobs they do, switchboard upgrades, safety switches, split-system installs and repairs, and set a regular posting habit to keep the profile active.
Real photos
We loaded fresh photos of completed installs, the team in branded shirts and the work vans, which gave the listing the genuine, current look the map favours over stale profiles.
Review velocity
We built a simple after-job routine that asks every happy customer for a review by text, so fresh, steady ratings started coming in week after week instead of once a year.
Citations and NAP
We listed the business across the local directories Adelaide people use and made the name, address and phone number identical everywhere, which cleaned up the signals Google was getting.
Suburb pages
We built service-area and suburb pages for the areas they cover, so each one could rank for its own electrician and air-con searches and back up the proximity the map cares about.
On-page work
We rewrote titles, headings and page copy around the real wording people search for, added clear trade and location terms, and made the phone number tappable on every page.
Relevance signals
We tied the website, the profile and the citations together with matching wording and links, so Google could connect them and read the business as the obvious local choice.
What changed over six months
The figures below are representative of this engagement and show the kind of movement local pack work produces for a trades business starting from a near-invisible map presence. The headline shift was simple: they went from off the map to the top three for their core terms.
Before
- Nowhere in the map pack for core trade searches.
- Thin profile, one category, six dated reviews.
- Mismatched name, address and phone across directories.
- A one-page site with no suburb or service pages.
After
- Top-3 local pack for electrician and air-con suburb terms.
- A full profile with fresh photos and steady reviews.
- Consistent details Google could trust everywhere.
- Calls and directions arriving daily from the map.
What we used to get there
The map gains came from a few of our core services pulling in the same direction rather than any single fix. Each one links through to its full service page if you want the detail.
Local SEO
The engine of the whole project: the profile build, the reviews, the citations and the suburb pages that put them in the top of the map for nearby searches. See Local SEO for the full picture.
On-Page SEO
Rewriting titles, headings and copy around real trade and suburb wording, and building pages that matched the searches people were making. Browse On-Page SEO to see how this works.
Technical SEO
A clean site structure, fast mobile load and tidy code so Google could crawl every new suburb page and trust the signals behind the listing. Read more on Technical SEO.
Reporting
Plain monthly updates on map position, profile calls and direction requests so the owner could see the local pack climbing and where the callouts were coming from. See the rest on our services.
Want results like these for your business?
Senior-led · No lock-in · Plain monthly reporting