Melbourne based · SEO across Australia
Reviews Results Free SEO Audit
SEO Scarborough | Boltly
SEO Scarborough · WA 6019

SEO for Scarborough businesses

Scarborough sits on the coast in the City of Stirling, about 11 kilometres north-west of the Perth CBD, and its searches follow the foreshore: the beach pool's opening hours, the Surf CAT timetable, restaurants with a view. Canada, England and Maine have Scarboroughs too, so your Google profile, pages and reviews have to say which one you mean. We set that up and keep it right, month to month.

Get a free Scarborough SEO review Local SEO in Perth

Updated

  • No. 8Scarborough Beach on the 2025 list of Australia's best beaches by Tourism Australia's Beach AmbassadorCity of Stirling, 8 Feb 2025
  • FreeSurf CAT bus from Stirling Station to the coast, every 10 minutesCity of Stirling, Explore Scarborough Beach
  • 3coastal car parks with live bay counts online: free south and north, paid Wilson multistoreyCity of Stirling, 2 Dec 2025
  • 2.3%of residents speak Portuguese at home, against 0.3% across WAABS 2021 Census, SAL51330
Beach huts

The beach-suburb version of local search

Scarborough mixes residents and visitors: 17,605 people lived here at the 2021 Census, median age 36, and nearly half of all homes were townhouses, semis or terraces.

For a Scarborough business, SEO means being the answer for people already at the beach and for those planning a visit: a Google profile that says Scarborough WA 6019, hours that match market nights and summer, directions from the foreshore or the Surf CAT, a page for each service, and reviews that mention what you're known for.

Source: ABS 2021 Census QuickStats, Scarborough (WA) SAL51330. Re-checked 4 October 2026.

Which Scarborough?

Scarborough, WA, on the right frequency

Type Scarborough into Google and it suggests Canada and Ontario before it gets to the beach. Add the word beach and the UK, Rhode Island and Maine appear, and Queensland has its own Scarborough, near Redcliffe.

Write Scarborough WA 6019 in your address and profile, and put "Scarborough Beach" or "Perth" in page titles where it fits. Locals already search that way: Google suggests "dentist scarborough wa", and restaurants and the council with WA added.

Source: Google suggestions, 14 September 2026.

Illustration of a wide beach and grassy foreshore at sunset, an ocean pool, a whale-shaped playground and a tall hotel tower
Sunset over the foreshore, and plenty of people searching nearby.
Ranked by the experts

Eighth on Tourism Australia's beach list

Scarborough Beach was number 8 on the 2025 list of Australia's best beaches curated by Brad Farmer AM, Tourism Australia's Beach Ambassador, the City of Stirling announced in February 2025. He judges on a 130-point guide and called the redeveloped beach a "national gem".

A ranking like that sends interstate and overseas visitors searching for the beach by name before they book. They don't know the streets, so landmarks do the work: "opposite the Whale Playground" or "below Sunset Hill" tells them more than a street number. The census adds a local twist. 2.2% of residents were born in Brazil (0.2% across WA) and 2.3% speak Portuguese at home (0.3%), so a menu or service page that welcomes Portuguese speakers stands out here.

Sources: City of Stirling news, "Scarborough Beach a national gem and one of Tourism Australia's top 10 beaches for 2025" (8 February 2025); ABS 2021 Census QuickStats, Scarborough (WA) SAL51330 (country of birth). Checked 4 October 2026.

Illustration of travellers with a suitcase and a phone map, looking out from a beachfront path towards a sunset over the ocean
Visitors who read about the beach search for it by name, then look for landmarks.
On the foreshore

Pool, playground, art trail and Sunset Hill

The City of Stirling's guide lists the foreshore's draws: the Whale Playground, a Public Art Trail, the Scarborough Beach Pool, fish and chips on Sunset Hill and an app-based Play Trail.

It also names venues such as Brighton Wine Bar, The Lookout and Alchemy Saunas, plus the surf schools Go Surf Perth and Scarborough Beach Surf School. People search the pool for "opening hours", "lane availability" and "temperature". If you're close to any of these, name it in your profile and on your contact page.

Sources: City of Stirling, Explore Scarborough Beach (checked 4 October 2026); Google suggestions, 14 September 2026.

What's on

Markets, a renewed amphitheatre and a summer festival

The Scarborough Sunset Markets Winter Edition runs every Saturday from 13 June to 24 October 2026, 3.00pm to 8.00pm, at Scarborough Square on The Esplanade. The City asks market-goers to use the free Surf CAT or regular buses, because parking is limited and traffic builds at peak times.

The amphitheatre closed for renewal works on Monday 31 August, and the City aims to reopen it "in mid-October ahead of the summer season". Next up is the ticketed Scarborough Beach Weekender on 28 and 29 November 2026. If your trade rises on market days or festival nights, set special hours and post an update the week before.

Sources: City of Stirling events calendar (Sunset Markets Winter Edition 2026; Scarborough Beach Weekender 2026; Scarborough Farmer's Market) and news, "Renewal works for Scarborough Amphitheatre" (27 August 2026). Checked 4 October 2026.

When the summer crowd thins, Google's guidelines let you say so: use the current season's hours as your regular hours, add special hours for single days such as market nights, and if you shut for the off-season, mark the profile temporarily closed so nobody drives to a locked door. July is the month to ask regulars for reviews, because locals are the ones still searching.

Illustration of an open-air evening market in a seaside square, stalls under festoon lights and a setting sun over the ocean
Saturday evenings by the sea.
Getting here

The free Surf CAT and the coast road

Visitors without a car can take the free Surf CAT from Stirling Station to the coast every 10 minutes, says the City of Stirling; drivers come in along West Coast Highway.

Drivers search "the esplanade scarborough 6019". Scarborough Beach Road is the tricky one: it also runs through Osborne Park and Innaloo, so give your suburb and the nearest cross street. Beach visitors look up parking fees and passes, so if you have customer parking, say so. Since December 2025 the City's website has shown live bay counts for the free southern and northern car parks and the paid Wilson multistorey. Link to it from your contact page.

Sources: City of Stirling, Explore Scarborough Beach and Sunset Markets event page (Surf CAT), and news, "Parking wayfinding in place on the coast" (2 December 2025), checked 4 October 2026; Google suggestions, 14 September 2026.

Around 6019

Land on three sides, ocean on the fourth

Doubleview is closest, 1.5 kilometres east between Australia Post locality points, and Trigg, Wembley Downs, Karrinyup and City Beach sit 2.4 to 4.3 kilometres away. The Indian Ocean takes the whole western side.

Every customer reaches you from the north, east or south. Google weighs distance in local results, so a cafe on The Esplanade shows well to people nearby and less often to people searching from further inland. Name the suburbs you serve in your service area and give the busiest their own pages. For another coastal example, see SEO in Fremantle.

Source: Australia Post locality coordinates and postcodes; straight-line distances and directions worked out by us. Checked 4 October 2026.

Illustration of low coastal suburbs stepping back from the beach, a coast road and a bus heading inland
Suburbs to the north, east and south, and ocean to the west.
Five sets

Riding the sets in order

Every Scarborough campaign rides the same five sets, all run remotely from Melbourne. For strategy advice as well, see SEO consulting in Perth.

  1. Set 1

    Audit

    Your profile, site, reviews and the businesses around you in 6019.

  2. Set 2

    Profile

    Categories, hours, market-night hours and photos of your front.

  3. Set 3

    Pages

    A page per service, with directions from the foreshore or the Surf CAT.

  4. Set 4

    Reviews

    Ask every customer, and answer every review.

  5. Set 5

    Report

    Calls, visits and map positions, every month.

Pricing

Deck chair, umbrella or cabana: the plans

Three published plans, paid monthly with no setup fee and no lock-in. The pricing page covers what each plan includes.

Deck chair · Starter

One location

$500 a month

One cafe, studio, clinic or shop.

monthly · no lock-in
Umbrella · Growth

Scarborough and nearby

$900 a month

Adding Trigg, Doubleview or City Beach.

monthly · no lock-in
Cabana · Performance

Competitive categories

$1,500 a month

Hospitality, health, trades or several sites.

monthly · no lock-in

Plan prices as published on 4 October 2026.

Scarborough questions

Surf CAT buses, sunset markets and beach views

How much does SEO cost for a Scarborough business?

Boltly's Starter plan is $500 a month for one Scarborough location, Growth is $900 once Trigg, Doubleview or City Beach are added, and Performance is $1,500 for competitive categories, all month to month with no setup fee. For how agency fees are usually structured, see what SEO costs in Australia.

What is the postcode for Scarborough WA?

6019. Write Scarborough WA 6019 in full on your profile, website and listings, because Google also knows Scarboroughs in Queensland, Canada, England and Maine.

When are the Scarborough Sunset Markets on?

Every Saturday from 13 June to 24 October 2026, 3.00pm to 8.00pm, at Scarborough Square, says the City of Stirling. Summer dates weren't on the City's calendar when we checked on 4 October 2026.

Is Scarborough Beach Road in Scarborough?

Only part of it. The road also runs through Osborne Park and Innaloo, hence searches like "scarborough beach road osborne park". If your address is on it, give the suburb and nearest cross street.

Our reviews keep saying there's nowhere to park. What can we do?

Add parking details to your Business Profile (Google lists parking among the extra details a business can show) and put a short getting-here note on your contact page covering the free beach car parks, the paid Wilson multistorey, the City's live bay counts and the Surf CAT. Reply to a parking complaint once, calmly, with that fix. The next reader learns more from your reply than from the complaint.

How do I get my Scarborough restaurant found by people who want a view?

Say you have a view, and show it: photos from your tables, a line in your description, and a menu page that names Scarborough Beach. People also search for restaurants on the water and "scarborough restaurants perth outdoor seating", so list those features in your profile too.

Can we add Perth or Beach to our Google business name so people know which Scarborough we are?

Only if it is part of your real name. Google's guidelines say your profile name should match your shopfront, website and stationery, with address, hours and category in their own fields, and a profile that breaks the rules can be suspended. Put Scarborough WA 6019 in the address and use "Scarborough Beach, Perth" in your website's page titles instead.

Questions two to seven come from Google's autocomplete for Scarborough, WA (14 September 2026).

Get found from the foreshore to the highway

Tell us your street and we'll check how your listing shows up across 6019, free.

Check my listing SEO across Perth